Brand Identity Specialist at Rainoil Limited

Rainoil Limited is an integrated downstream oil and gas company. A prominent player in the Nigerian industry, the company’s operations span across the downstream value chain i.e. Petroleum Product Storage, Haulage/Distribution and Retail Sales. Our primary products include Petrol (PMS), Diesel (AGO) and Kerosene (DPK).

Job Title: Brand Identity Specialist

Location: Lagos

Employment Type: Full-time

Description

• This role is responsible for ensuring that Rainoil retail station within our network embodies our brand identity, quality standards, and values.
• The Brand Identity Specialist work closely with cross-functional teams to design, develop, and implement physical branding elements that enhance the customer experience and build brand loyalty.
• This role requires a blend of creative vision, project management, and hands-on collaboration with vendors and contractors.

Responsibilities
Brand Identity Implementation:

• Oversee the application of brand identity standards across all retail stations, ensuring consistency in visual elements such as signage, colour schemes, logos, and overall aesthetic.
•  Develop and update brand guidelines specific to physical retail station branding, covering both interior and exterior elements.

Design & Development:

• Collaborate with design agencies, architects, and internal teams to conceptualize and produce unique, customer-centred physical branding elements.
• Ensure designs align with company standards, resonate with target audiences, and are adaptable across different station formats.

Project Management:

• Manage end-to-end brand identity projects for new station builds, renovations, and branding refreshes. This includes setting timelines, budgeting, and coordination with contractors, suppliers, and internal stakeholders.
• Regularly conduct site visits to ensure brand guidelines are being correctly implemented and provide corrective guidance as necessary.

Brand Identity Implementation:

• Oversee the application of brand identity standards across all retail stations, ensuring consistency in visual elements such as signage, colour schemes, logos, and overall aesthetic.
•  Develop and update brand guidelines specific to physical retail station branding, covering both interior and exterior elements.

Design & Development:

•  Collaborate with design agencies, architects, and internal teams to conceptualize and produce unique, customer-centred physical branding elements.
• Ensure designs align with company standards, resonate with target audiences, and are adaptable across different station formats.

Project Management:

•  Manage end-to-end brand identity projects for new station builds, renovations, and branding refreshes. This includes setting timelines, budgeting, and coordination with contractors, suppliers, and internal stakeholders.
•  Regularly conduct site visits to ensure brand guidelines are being correctly implemented and provide corrective guidance as necessary.

Stakeholder Collaboration:

• Work closely with marketing, operations, and project teams to align branding initiatives with overall company strategy and to ensure station branding supports the customer journey.
• Provide updates and progress reports to senior leadership, highlighting key achievements, challenges, and proposed solutions.

Quality Assurance & Compliance:

• Conduct routine audits of retail stations to maintain brand standards and ensure compliance with local regulations and safety guidelines.
• Gather and analyse customer feedback on the physical station experience to identify areas for improvement and innovation.

Vendor & Contractor Management:

• Source, evaluate, and manage relationships with vendors and contractors for branding materials, including signage, lighting, paint, and structural elements.
• Negotiate pricing and manage contracts to ensure timely, cost-effective delivery of high-quality branding elements.

Requirements
Required:

• Bachelor’s degree in marketing, Design, Architecture, or related field.
• Minimum 3-5 years of experience in brand identity, retail design, or project management within the oil and gas industry, retail, or related fields.
• Demonstrated experience in managing large-scale branding projects, particularly those involving physical space design and implementation.
• Strong understanding of brand strategy, environmental design, and physical branding applications.
• Excellent project management skills, with the ability to manage multiple priorities, budgets, and timelines.

Application Closing Date
20th February, 2025.

How to Apply: Interested and qualified candidates should Click Here to apply online