CRM Copywriter at Moniepoint

About the role

• We are looking for a CRM copywriter to join our marketing team. The marketing team at Moniepoint is responsible for developing, evolving, and building Moniepoint’s brand. Ultimately, we are continuing to build a brand we are proud of and that people talk about.
• We need someone who will be responsible for creating compelling and effective copy for our CRM communications that resonate with our customers.
• You will collaborate closely with the marketing team to develop content that drives customer engagement, loyalty, and retention.
• It would be an added bonus if you can also flex between supporting larger campaigns, all the way down to mid to low funnel work that is more educational in nature.
• We work closely with leadership, global creative, marketing, social, and comms teams to create compelling work that maintains our brand consistency across our many channels.

What you’ll get to do;

• Develop engaging and persuasive copy for email campaigns, SMS messages, push notifications, and other CRM channels that align with our brand voice and strategy.
• Collaborate with the CRM team to segment our customer base and tailor content to different audience segments for more personalized and relevant messaging.
• Conduct A/B tests on copy variations to optimize campaign performance and iterate based on data-driven insights.
• Deeply understand our customer personas and create content that addresses their pain points, needs, and preferences.
• Ensure that CRM content aligns with the content calendar and is delivered on time.
• Stay updated on industry regulations and ensure that all CRM content complies with relevant legal requirements
• Challenge convention
• Collaborate closely with our internal social, brand, and design teams to drive the creative concept and execution of our brand initiatives
• Present your work articulately with a clear rationale

To succeed in this role, we think you should have;

• 3-5 years experience in copywriting at an agency or brand
• Thrive in rapidly evolving environments and love brainstorming new concepts, thinking on your feet
• Self-motivated, willing to roll your sleeves up to work collaboratively and effectively in a cross-functional team environment
• Ability to proactively prioritize, manage and complete multiple projects within time constraints and with strong attention to detail
• Positive, go-getter attitude; passion for storytelling and helping build a growing brand
• Can make great work that is both creative and effective High on talent, low on ego
• Self-motivated, problem solver who thrives in a collaborative team environment

What to expect in the hiring process

• A preliminary phone call with the recruiter
• A technical interview with the Hiring Manager
• A case study
• A behavioral and technical interview with a member of the Executive team