Company Info
Large organization
Kuda Bank
200 + Employees
Kuda Bank stands as a comprehensive app-based digital bank, offering a full range of services. Our primary objective is to establish ourselves as the preferred banking choice, not only for individuals residing within Africa but also for the African diaspora worldwide. Kuda is dedicated to eliminating excessive banking fees and excels in assisting customers with budgeting, intelligent spending, and effective saving strategies.
Title: Data Analyst – Growth
Location: Lagos
Job Type: Full time
Department: Product
Role overview
- Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioral data to establish insights and ensure we make data-driven decisions around product and channel experimentations, by focusing on the highest ROI growth tactics.
Responsibilities
- Develop, own and champion how we leverage data from our growth analytics stack.
- Analyze, and where required build, datasets that enable better understanding of growth KPIs, campaign performance and user engagement.
- Productions dashboards that automate core reporting.
- Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends and identify opportunities to move these key user growth metrics.
- Generate insights into what campaigns and channels are most effective.
- Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
- Support the team to navigate the evolving privacy changes.
- Be comfortable with cross-functional collaboration and delivery.
Requirements
- 3+ years of working experience as a growth or digital marketing analyst.
- Strong understanding of mobile app technologies and attribution.
- High proficiency in SQL.
- Have development experience with Business Intelligence/ visualization tools (ie. Looker)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
Advantageous:
- Bachelor’s Degree in Computer Science, Statistics, Business, Economics, or related field
- Experience in the Fintech or Gaming industry
- Knowledge of African markets
- Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
- Experience with data modeling (ie. dbt)
- Understanding of SKAdNetwork
- Experience with media mix modelling
Deadline: Not Specified.
How to Apply: Interested and qualified candidates should Click Here to apply online