Company Info
Mid sized business
1 to 50 Employees
A cutting-edge educational institution dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology.
A cutting-edge educational institution dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.
Job Title: Digital Marketing Associate
Location: Remote
Employment Type: Contract
Job function: Marketing & Community Management
Experience level: Experienced
Duration of Contract: 3 Months rolling Contract – Renewal based on performance.
Overview
- We are seeking a strategic, data-driven, and hands-on Digital Marketing Associate to own and scale our digital platforms and growth engine.
- In this role, you will own the development and execution of growth strategies that drive user acquisition, conversion, engagement, and retention.
- You will work cross-functionally with marketing, product, content, and data teams to design high-impact experiments, manage digital channels, and identify scalable growth opportunities across the customer journey.
Growth Strategy & Leadership:
- Develop, own, and execute comprehensive growth strategies aligned with business goals.
- Lead experimentation across the marketing funnel, including A/B testing, conversion rate optimization (CRO), and multichannel campaign design.
- Identify new channels, tools, and tactics to drive scalable and sustainable growth.
- Collaborate with leadership to align growth objectives with overall business strategy.
Performance Marketing & Channel Ownership:
- Oversee and optimize all digital acquisition channels (e.g., Google Ads, Meta Ads, TikTok, LinkedIn, programmatic).
- Manage budgets, bidding strategies, and performance targets (e.g., ROAS, CAC, LTV).
- Design and lead retargeting, remarketing, and growth-focused ad campaigns across the funnel.
SEO, Content & Lifecycle Marketing:
- Lead SEO strategy and implementation to drive long-term organic growth.
- Collaborate with content and creative teams to produce high-impact marketing assets.
- Manage lifecycle marketing initiatives (email, CRM, automation) to increase engagement, retention, and LTV.
- Lead initiatives around Google SEO, retargeted marketing etc
Cross-functional Collaboration:
- Work closely with Product and Engineering to drive growth experiments, optimize user experience, and reduce friction in the conversion journey.
- Align with Sales, Customer Success, and Brand teams to create cohesive messaging and performance feedback loops.
- Guide and mentor junior team members or external contractors as needed.
Leads & Conversion OKRs:
- Define, own, and report on growth OKRs (Objectives & Key Results) related to lead generation, lead quality, and conversion metrics.
Set and track monthly/quarterly goals for:
- Number of MQLs (Marketing Qualified Leads)
- SQLs (Sales Qualified Leads)
- Lead-to-customer conversion rate
- Cost per Lead (CPL) and Cost per Acquisition (CPA)
- Website and landing page conversion rates
- Collaborate with sales and product teams to align lead generation with customer journey and revenue goals.
Content Strategy Development:
- Define and document content marketing strategies aligned with business goals. – Create a content calendar for regular posting for awareness, engagement and conversion.
- Conduct market research, audience analysis, and competitive benchmarking.
- Create and manage editorial calendars and content roadmaps.
- Ideate and plan content across formats (blogs, whitepapers, videos, case studies, eBooks, social posts, email campaigns).
- Collaborate with writers, designers, and video producers to create high-quality content.
- Conduct keyword research and integrate SEO best practices into content creation.
- Ensure consistency in tone, style, and branding across all content pieces.
- Monitor and improve content rankings using SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
- Optimize content for search engines to improve organic visibility and traffic.
- Strategize and execute content promotion across channels (email, social media, influencer outreach, PR).
Analytics & Reporting:
- Define KPIs and growth metrics; build dashboards and reporting systems to track performance.
- Leverage tools such as Google Analytics, Mixpanel, HubSpot, or Segment to measure campaign effectiveness and user behavior.
- Generate actionable insights from data and use them to inform ongoing strategies and initiatives.
- Deliver weekly/monthly reports and insights to leadership, highlighting trends, bottlenecks, wins, and next steps.
- Use data-driven insights to optimize ongoing campaigns and inform future strategies.
Stakeholder Management & Cross-Functional Collaboration:
- Demonstrated experience working with program delivery and marketing milestones.
Metrics and KPIs
- Advanced understanding of key community, marketing and growth metrics.
Adhoc:
- Other Adhoc activities.
Requirements
Education & Experience:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- 3+ years of experience in digital marketing or growth roles, with a proven track record of scaling digital campaigns and driving measurable impact.
- Experience in high-growth startups, SaaS, DTC, or tech environments is strongly preferred.
Skills & Competencies:
- Expertise in performance marketing, funnel analysis, and digital channel management.
- Strong analytical mindset with proficiency in Google Analytics, SQL, Excel/Sheets, and data visualization tools.
- Deep understanding of growth metrics (CAC, LTV, MRR, churn, retention, etc.).
- Experience with A/B testing platforms (e.g., Optimizely, VWO), CRM and automation tools (e.g., HubSpot, ActiveCampaign), and SEO tools (e.g., Ahrefs, SEMrush).
- Excellent leadership, communication, and project management skills.
Salary
- N100,000 – N200,000 per month.
Application Closing Date
30th September, 2025.
How to Apply: Interested and qualified candidates should Click here to apply online