Digital Marketing Specialist at ADWA Studios

ADWA Studios – We see an Africa where breakthrough ventures aren’t the exception, but the norm. Where innovative founders don’t just participate in the global economy – they shape it. Where the next generation of world-class companies is built from African soil, with African talent, for global impact.

Job Title: Digital Marketing Specialist

Location: Lagos (Remote)

Employment Type: Full-time

Job Summary

• We are seeking a skilled and results-driven Digital Marketing Specialist to join our team.
• The ideal candidate will have a proven track record in planning, executing, and optimizing digital advertising campaigns across Google Ads and Meta (Facebook and Instagram) platforms.
• This role requires a creative thinker with strong analytical skills, who can drive targeted traffic, generate leads, and deliver measurable business results.

Key Responsibilities

• Campaign Management: Plan, execute, and manage performance-driven advertising campaigns on Google Ads and Meta platforms (Facebook, Instagram).
• Strategy Development: Develop comprehensive digital marketing strategies to achieve brand awareness, lead generation, and sales objectives.
• Audience Targeting: Conduct audience research and use advanced targeting techniques to maximize campaign effectiveness.
• Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager; provide regular performance reports and actionable insights.
• Ad Creation: Create compelling ad copy, visuals, and landing pages that drive engagement and conversions, collaborating with the design team when needed.
• Budget Management: Allocate and optimize budgets to maximize ROI and meet KPIs.
• A/B Testing: Implement A/B testing strategies for ad creatives, audience segments, and landing pages to enhance performance.
• Trend Monitoring: Stay updated on the latest trends, algorithms, and best practices in digital marketing, particularly for Google and Meta platforms.
• Collaboration: Work closely with other departments to align marketing efforts with overall business objectives.

Qualifications

• Proven experience managing Google Ads and Meta advertising campaigns with measurable results.
• Strong understanding of PPC, audience targeting, and bid strategies.
• Proficiency in tools like Google Analytics, Meta Ads Manager, Google Tag Manager, and other related platforms.
• Experience with keyword research, SEO, and landing page optimization.
• Exceptional analytical skills and the ability to interpret data to make informed decisions.
• Strong writing and creative skills for ad copy and campaign ideation.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Certification in Google Ads and Meta Blueprint (preferred).

Education and Experience:

• 4+ years of hands-on experience in digital marketing with a focus on Google and Meta ads.

What We Offer

• Competitive salary and benefits package.
• Opportunities for growth and professional development.
• Collaborative and supportive team environment.
• Exposure to a global team and brand.

Application Closing Date
18th February, 2025.

How to Apply: Interested and qualified candidates should send their Resume, Portfolio, and a brief Cover Letter to: [email protected] using the Job Title as the subject of the mail.

Note: If you’re passionate about digital marketing and have the skills to drive impactful campaigns, we’d love to hear from you!