Digital Marketing Specialist at Cavista

• Design and execute social media strategies to achieve marketing targets.
• Managing, creating and publishing original, high-quality, and SEO-driven content on social platforms.
• Discuss and develop strategies for content optimization and improved web traffic.
• Collaborate and communicate with writers and designers to ensure content is appealing and informative for the reader.
• Administering all company social media accounts to ensure up-to-date content.
• Define KPIs for significant social media presence.
• Monitor SEO and user engagement and suggest content optimization.
• Stay up to date with new digital technologies and social media best practices.
• Communicate with industry professionals via social media to create a strong network.
• Prepare and monitor reports on SEO, web traffic, ROI, and user engagement.
• Use analytics tools to gauge the success of posts and campaigns.

Qualifications

• Bachelor’s or Master’s degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 8 years of proven work experience as a Social Media Strategist or similar role in the Technology and Hospitality industry.
• Hands-on experience using social media for brand awareness.
• Practical knowledge of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them.
• Strong analytical skills.
• Excellent social and organizational skills.
• Basic experience or familiarity with web designing tools.
• Additional Information
• Competitive Compensation.
• 5-day workweek.
• Flextime.
• Competitive Health Insurance (Employee + Spouse + 4 children).
• Growth and Development