Company Info
Large organization
200 + Employees
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential.
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.
1). Country Manager – DRC, Congo B and Gabon
Job Requisition ID: JR1110100
Location: Ikeja, Lagos
Job Type: Full time
Level: L4
Reports To: Commercial Director or GM
Purpose of Role
- The role is responsible for all aspects of the Spirit business in the country/location—supply forecasting and strategy/business delivery through the direct team, the distributor partner,
- Specifically, the role will involve managing the distributor/partner, Premium Core business development managers, and the entire process of growing and developing premium core spirit brands in the market. It is also responsible for any other objectives related to the sales and growth of Premium Core spirit in the market. This will also include delivering on the significant compliance agenda.
- The role will involve building the capability of the Diageo team and the Distributor sales organisation in accordance with the Diageo Way of Selling.
Top Accountabilities
- Externally focused Commercial Strategy Development and Execution
- Uses a strong understanding of the external environment to drive the creation and execution of a clear and powerful commercially driven strategy for Premium Core brands.
- Unlocks consumer and shopper insights to generate breakthrough performance and Market share growth.
Relationship Management with key External and Internal partners and Influencers:
- Influences and leads cross-functionally to define and achieve Premium Core objectives, aligning relevant Customer and Consumer Marketing teams with the Distributor & the Channel-focused sales teams to deliver shared outcomes.
- Lead distributor engagement sessions to get collaborator ownership and delivery of Premium Core objectives.
- Skilled in developing distributor and customer collaboration and dedication, negotiating for win-win outcomes.
- Skilled in establishing and maintaining industry customer relationships, supporting our reputation and leadership agenda in Premium Core.
- Influence distributor partner on territory mapping, Sub distributor appointment and other sales enablers where and when vital
Brilliant Execution:
- Clarity in the deployment of programmes and tools that improve balanced profit for the Premium Core business, including trade terms, pricing strategy, and promotional efficiency (NRM)
- Able to identify and prioritise the highest value-creating activities with swift, effective decision-making.
- Effectively balances short- and long-term performance goals in planning, implementing, and evaluating activity.
- Responsible for outcomes across cross-functional teams with highly influential skills vital
- Coaches and trains the Diageo and distributor/partner teams on Sales fundamentals and Premium core brand-building elements to develop the category through excellent execution.
Direct and Indirect First-Class Team Management:
- Accountable for delivering the industry’s ‘outstanding’ sales field team, always ahead of the competition.
- Must ensure that the premium core agenda gets its fair consideration across the entire organisation through top-class communication, networking and presentation skills
- Champions compliance and ethics in business delivery with zero tolerance of non-compliant behaviour across Diageo and distributor partner premium core organization.
Performance Management:
- Accountable for setting, agreeing, supervising and achieving the Premium core financials through the business from top-line volume sales to net revenue to marketing contribution level, leading all the financial levers available, including brand retail pricing, trade investment and consumer marketing spend, making key priority decisions between brands and channels to deliver the goals
- Reports back to business on progress to annual goals with activity to rectify where vital on a monthly basis.
- Drive accountability with distributors via strong tracking methodology (JUBP sessions, morning meetings, clear critical metrics, POSM management structure, etc.).
- Planning & Strategic Business Reviews with Distributor partner.
- Define & Establish commercial important metric for distributor partner selling organization.
- Proficiency in French is critical
Qualifications, Experience, and Leadership
- This role leads the Diageo entity end to end in the relevant country and therefore, experience in senior leadership position, with focus on governance, controls, and strategy into execution is critical
- Minimum 10 years’ experience in Sales, Trade Marketing & Sales Operations
- Strong commercial and financial planning and decision-making skills, including channel profitability and targeted trade investment management.
- Cross-functional experience across Commercial/Marketing
- Exceptional relationship skills: proven track record to network and influence across functions and levels.
- An understanding of competitors, distributors and key customers, and what it takes to win in the spirit market.
- Understand how to bring to bear key drivers to improve business performance.
- Exceptional relationship skills: proven track record to influence across functions and levels, both internally and externally.
- Authentic communicator with experience working with external collaborators; superior presentation skills.
- Business qualification will be advantageous.
- Cross-functional experience advantageous
- FMCG experience advantageous.
- An expert coach and trainer of both functional and leadership capability development
- Proficiency in French is critical.
Application Closing Date
14th May, 2025.
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2). Marketing Resource and Effectiveness Manager
Job Requisition ID: JR1111830
Location: Ikeja, Lagos
Job Type: Full Time
Purpose of Role
- The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
- This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
- The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.
Top Accountabilities
- Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
- Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
- Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
- Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
- Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.
Qualifications, Experience, And Leadership
- Strategic thinking – A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
- Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
- Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
- Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
- Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
- Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
- Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
- Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.
Flexible Working Statement:
- Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.
Rewards & Benefits Statement
- We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Application Closing Date
9th May, 2025.
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3). Customer Marketing Executive
Location: Ikeja, Lagos
Employment Type: Full-time
Purpose of Role
- Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
- Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).
Role Responsibilities
Activities Planning:
- Develop an activity master calendar on a quarterly basis.
- Collaborate with sales & marketing teams to execute activities as per plan.
Activation Execution:
- Track pre and post-M&E approvals for the Customer Marketing department
- Manage activities calendar ensuring timely rollout.
Performance Monitoring:
- Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
- Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth
Communication Leadership:
- Showcase best practice and customer marketing wins internally and externally
Evaluation & Insights:
- Evaluate sales & marketing activity effectiveness regularly.
- Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.
Experience / Qualifications
- Bachelor’s Degree in Business Administration or Marketing
- Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
- Ability to manage multiple projects simultaneously while maintaining high attention to detail
Application Closing Date
8th May, 2025.
How to Apply: Interested and qualified candidates should use the links below to apply: