Company Info
Large organization
200 + Employees
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company, you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
1). Director, New Capabilities and Transformation, Africa
Job ID: R-122810
Location: Lagos
Job Type: Full-time
Job Description
- The ‘New capabilities & Transformation Director Africa is responsible for leading the development of Shopper strategies across Africa markets, and development and expansion of new capabilities across the OU(Africa Operating Unit).
- This role requires a deep understanding of consumer and shopper behavior, market trends, and cultural nuances to create and deliver compelling retail experiences that resonate with the target audiences.
- The successful candidate will collaborate with cross-functional teams and external partners to increase sales (weekly+/conversion), also driving customer engagement, build brand value, and enhance the overall Shopper and new capabilities, experience in the Africa region.
Responsibilities
What you will Do:
- Enable Weekly + growth for the TCCC Brands in Modern trade, Traditional and On-Premise channels, in a context of multiple Shopper choices.
- Accelerate purchase (Weekly+ conversion), also with E-Commerce (including eventual/specific opportunities with Food Service Aggregators).
- Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Africa scale) approach.
- Delineate human centric and phygital approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
- Contribute to build rituals also in-store when brand strategies imply it.
- Align with the C&CL(Customer & Commercial Leadership) team, the portfolio PICOS (picture of success) detailed per channel and sub-channel for Africa.
- Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog connecting all our expressions towards buyers.
- Develop master graphics to drive impact of our Shopper retail/commerce activities in partner with the design team
- Provide content strategy and the stimuli to boost the Shopper brand activities, namely in-store activations in synergy with C&CL.
- Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
- Change management to deploy and activate the new capabilities needed to deploy in Africa OU.
- Ensure the roll out planes and engagement with key stakeholders to deploy new capabilities across re region such as LearnX, ShopX, ProdX, UMM and others
Role Requirements
- Qualifications: Bachelor’s Degree
Experience requirement:
- Shopper academic and/or practice savvy: 10 years of minimum experience
- Experiences and content development & management, Digital marketing (including Digital commerce and data-driven marketing knowledge and practice): 8 years of experience.
- Experience in leading roles at Shopper teams: 4 years of experience. Field Marketing experience is a plus.
- Experience in working in cross-functional and cross-geographical teams.
Skills Requirement:
- Shopper marketing knowledge and practice
- Modern trade channel knowledge and practice
- On-premises channel knowledge and practice
- Traditional channel knowledge and practice
- E-commerce knowledge and practice
- Key-accounts knowledge and practice
- Think beyond POS and instore activation towards a phygital (physical & digital) consumer-to-shopper E2E path to purchase
Skills:
- Video Solutions; Social Media; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Programmatic (Inactive); Paid Search Marketing; Collaborative Leadership; Marketing Strategies; Waterfall Model; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Group Problem Solving; Communication; Google Analytics; Decision Making; Digital Signage; Search Engine Marketing (SEM); Negotiation; Connections Planning; Cross-Functional Teamwork; Agency Management
Application Closing Date
Not Specified.
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2). Africa Flavors Insights Director
Job ID: R-122810
Location: Lagos
Job Type: Full-time
Position Overview
- Leads insights generation and operationalization within the flavors space to shape consumer centric decision making and achieve our ambitions
What You’ll Do for Us
- Champion of Consumer-Centric Strategies: Spearhead consumer-driven insights and seamlessly integrate them into all category activities, campaigns, and plans. Ensure that future consumption behaviors, consumer and shopper tensions, trends, as well as cohort and cultural understandings are used to shape decision making
- Voice of the Consumer: Serve as the Voice of the Consumer (VOC) in CET sessions, consistently guiding the category team to ensure all outputs prioritize consumer perspectives through both human tensions and commercial impacts.
- Stakeholder Management and Collaboration: Lead and manage cross-functional teams, equipping them with critical insights for successful and impactful activations. Collaborate with colleagues from other operational units to scale key learnings across Africa Operating Unit.
- Research Advisor: Provide expert guidance on optimal and cost-effective research methodologies and frameworks to address diverse marketing and consumer challenges, including issues like share losses, preference, and brand perception derived from our strategic target audience.
- Data analysis and Interpretation: Coordinate and synthesize various information sources into a compelling narrative, deriving actionable conclusions and recommendations for category, in critical routines.
Role Requirements
- Post Grad degree preferred
- 12-15 years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
- Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
- Ability to effectively communicate and collaborate with key stakeholders (Category Leads, Human Insight leads, Platform Services, Marketing Performance, and IMX leads) and ensure alignment
- Experience in client and agency highly desired
- Experience within the FMCG is an added advantage
- Comfortable in high pressure and uncertain environments
Application Closing Date
Not Specified.
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3). E2E Africa Shopper and Consumer Insights Director
Location: Lagos
Job Type: Full-time
Position Overview
- E2E(End to End) Shopper and Consumer Insights Director leads insights generation, management and operationalization of critical tracking tools for IMX (Integrated Marketing Experience) and FLM (Front line marketing) in order to shape localized, consumer centric decision making to achieve our ambitions.
What You’ll Do for Us
- Consumer and shopper tool owner: Manage, optimize and operationalize critical tools (BEACH-consumer tracking, HHP) to shape E2E decisions for FLM and IMX
- System partner: Partner with Bottler and WPP to ensure that insights from critical tools are understood and applied
- Recruitment expert: Deepen the knowledge of the Africa operating unit on recruitment understanding and opportunities
- Market expert: Deeply understand market pulse and nuances to shape and define local opportunities and risks
- Portfolio advisor: Unpack and translate portfolio insights into executional opportunities.
Role Requirements
- Post-Grad degree preferred
- 12-15 years of experience in Consumer Insights and Shopping insights, preference for additional commercial/ IMX experience
- Commercial acumen and media understanding
- Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
- Client and agency experience is an added advantage
- Experience within the FMCG sector is an added advantage
- Ability to effectively communicate and collaborate with key stakeholders (Category Leads O, Human Insight leads, Platform Services, Marketing Performance, Frontline marketing and IMX leads) and ensure alignment
- Comfortable in high-pressure and uncertain environments.
Application Closing Date
Not Specified.
How to Apply: Interested and qualified candidates should use the links below to apply:
