General Manager – Sales, Marketing & Business Development at Solar Depot

Solar Depot is a leading player in the Solar Energy Industry in Nigeria. We provide end to end solutions for solar systems which include sales, maintenance and installation of high-end solar systems.

Job Title: General Manager – Sales, Marketing & Business Development

Location: Lagos, Nigeria

Employment Type: Full-Time

Department: Executive Management
Reports To: Managing Director

Job Summary

• As we continue to grow, we seek a dynamic General Manager with strong expertise in sales, marketing, and business development to drive strategic expansion and commercial performance.
• The General Manager will be responsible for driving revenue growth, expanding market share, and strengthening the brand of Solar Depot Nigeria.
• This leadership role demands a results-driven professional with deep knowledge of the Nigerian renewable energy landscape, strong sales acumen, and proven experience in building and managing high-performing commercial teams.

Key Responsibilities
Sales & Business Development:

• Develop and execute sales strategies to achieve revenue targets and grow market presence
• Lead and manage the national sales team, ensuring high productivity and customer conversion
• Identify new business opportunities in residential, commercial, and industrial segments
• Build and manage relationships with key customers, distributors, and channel partners
• Oversee large project bids, proposals, and strategic partnerships

Marketing & Brand Strategy:

• Create and implement marketing plans to promote Solar Depot Nigeria’s products and services
• Drive lead generation campaigns through digital, direct, and field marketing channels
• Manage brand positioning, customer communication, and media outreach
• Analyze market trends and competitor activity to refine product offerings and go-to-market strategy
• Oversee social media, events, and promotional initiatives

Strategic Leadership & Operations:

• Set annual business goals and lead the commercial team to achieve performance KPIs
• Collaborate with technical and operations departments to ensure delivery excellence
• Manage budgets, forecasts, and reporting related to sales and marketing performance
• Provide regular business development updates and strategic insights to the Board
• Build and maintain a strong company culture focused on innovation, impact, and customer satisfaction

Qualifications

• Bachelor’s Degree in Business, Marketing, Engineering, or related field (MBA preferred)
• Minimum 7–10 years of proven leadership experience in sales, marketing, or business development, preferably in the renewable energy or technology sectors
• Deep understanding of the Nigerian energy market, customer segments, and regulatory environment
• Strong track record of closing high-value deals and leading successful sales teams
• Excellent interpersonal, communication, and negotiation skills
• Proficiency in CRM platforms (e.g., HubSpot, Zoho, Salesforce) and marketing tools.

What We Offer

• Salary: N450,000 and bonus structure
• Opportunity to lead a fast-growing, impact-driven energy company
• Professional development and leadership autonomy
• Collaborative and innovative work environment.

Application Closing Date
Not Specified.

How to Apply: Interested and qualified candidates should send their CV and a short note to: [email protected] using “Application for General Manager – Solar Depot Nigeria” as the subject of the email.