Company Info
Large organization
200 + Employees
First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
1). Market Services Coordinator, Digital Campaign Management
Job Identification: 1349
Location: Lagos
Job type: Full time
Duties and Responsibilities
- Support development of Digital Marketing strategy
- Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
- Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors
- Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
- Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
- Work with Content Development team and external agencies to develop digital campaign contents
- Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
- Oversee campaign execution and manage performance against agreed campaign activity and platforms
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Develop social media strategy and implement social media plan/initiatives
- Work with the Strategic Planning Lead to develop social media KPIs & Metrics
- Develop and manage guidelines for social strategies for FirstBank’s products
- Coordinate activities of the Social Media Armies
- Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
- Oversee development of social media messaging calendars and monitor calendar execution
- Monitor social media performance and develop action plan for continuous improvement
- Leverage digital trends and innovations
Job Requirements
Educational qualification:
- Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Professional Diploma in Digital Marketing will be an added advantage or the relevant
Experience:
- 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
- Experience in financial services, product management and investment banking/asset management will be an added advantage
- Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage
Application Closing Date
21st April, 2025; 16:02
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2). Senior MSA Marketing Intelligence/Analytics Officer
Job Identification: 1350
Location: Lagos
Job type: Full time
Duties and Responsibilities
- Develop white papers and position papers as assigned by the GH, M&CC
- Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC
- Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
- Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
- Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
- Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness.
- Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
- Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.
- Conduct market research and competitive analysis to identify opportunities and threats in the market.
- Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
- Uphold data privacy and compliance standard.
- Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
- Market research: Conduct research to identify market trends, opportunities, and challenges.
- Competitor analysis: Analyse competitors’ marketing strategies and performance.
- Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
- Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
- Insight generation: Identify and communicate actionable insights to inform marketing decisions.
- Staying up to date with industry trends and best practices in marketing analytics
- Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
- Conduct analysis and special projects as needed to support strategic initiatives.
Job Requirements
- Educational Qualification: Minimum Education: B.Sc. in Marketing, Analytics, or related field.
- Experience: Minimum 5 years’ experience in a marketing analytics or related role
Application Closing Date
21st April, 2025; 16:00
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3). Marketing Services Coordinator – Stakeholder Management
Job Identification: 1348
Location: Lagos
Employment Type: Full-time
Job Description
- Support in the planning, development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan.
- Develop brand strategies and go to marketing communication plans for various products, services and Initiatives across the FirstBank Brand and all other subsidiaries for marketing purposes.
- Work with FirstBank’s SBUs and SRFs to fully utilize and exploit opportunities from Group strength and diversity across international, regional and local markets and sectors including providing strategic support and ensuring timely and quality delivery on the development and implementation of go-to-market strategies.
- Support brand and group wide projects with interdepartmental constitution to drive brand standards and ensure brand strategy is adhered to from developmental stages.
- Manage media advertising spend of SBUs and SRFs for above and below the line marketing activities.
- Co-ordinate bulk media buy (radio, television, print and outdoor) arrangements with major media organizations to extract maximum volume discount and optimize advertising mileage, and contribute to the implementation of HoldCo, and Banking Group marketing and communications plans.
- Implement strategic Above and Below-the-Line marketing advertising such as Radio, Print Media, Television, Outdoor advertising.
- Work with Above and Below-the-Line Agencies and other relevant internal Group and SBU stakeholders such as Retail Products, Branch Services Coordination, Information Technology, First Shared Services, Compliance, Corporate Transformation, HCMD, Business Performance Mgt., Information Security Operations, Classified Asset Management, Internal Control, Investor Relations, Commercial Banking, Transaction Banking Group, Agric Finance, Foreign Banking Services, Procurement to design and execute advertising campaigns, ensuring that they are in line with set campaign goals and objectives.
- Manage Above and Below-the-Line Agencies and other marketing-related functions to ensure the achievement of equity in their perception among the public which includes coordinating the day to day relationships between the Bank and the agencies.
- Develop and track metrics and success criteria for all Above and Below-the-Line Marketing Communications programs and activities.
- Work with relevant HoldCo and Banking Group stakeholders to identify and implement unique and differentiated media buying and outdoor opportunities
- Monitor all outdoor sites across the country and ensure that corporate and product campaign materials are properly displayed on the boards at all times, ensuring that outdoor contractors and media advertising partners adhere to the terms of contract agreements.
- Conduct analysis to measure ROI on bulk buy and out-of-home deployments.
- Prepare Outdoor Evaluation, Review and Report (ERR) including photographs of boards.
- Maintain brand integrity across product lines, advertising, and all other internal and external BTL communications platforms
- Exploit business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position.
- Monitor competition to ensure our campaigns give us greater share of mind
- Provide support for ensuring staff compliance and adherence to departmental training requirements, monitor and report compliance rates.
- Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in Information Security Handbook and of the Bank.
Requirements
Education:
- Degree in Marketing, Mass Communication or related disciplines in Social Sciences / Humanities
- Project Management Certification
- A post-graduate qualification in Marketing/professional certification or membership of relevant professional bodies (e.g. from CIM UK or NIMN) will be an added advantage.
Experience:
- Minimum experience: 6 years, 3 of which must have been spent in Integrated Marketing Communications functions
- Prior experience in Project Management will be advantageous
- Ability to work with minimal supervision.
Knowledge:
- Industry knowledge
- Analytical thinking
- Strong Marketing background, with above average appreciation of the Marketing Mix (Product, Price, Place, Promotion)
- Strong Project Management knowledge
- Creative and good presentation skills
- Strategic management skills
- Strong written and verbal communication skills
- Proficiency with MS Packages is essential.
Skill / Competencies:
- Good Interpersonal skills
- Good presentation and communications skills (written and oral)
- Must be solution driven, proactive and have acceptable knowledge of the business environment
- Attention to details
- Reasoning and Analytical Skills
- Responsive to feedback
- Must have the capacity to lead
- Ability to work autonomously and as part of a team
- Fast paced in work style/ ability to multitask
- Adaptable with a high level of initiative
- Strong strategic planning and analytic skills necessary
- Effective cross-functional capabilities.
Application Closing Date
21st April, 2025 (03:58 PM).
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4). Research/Data Insight Analyst
Job Identification: 1347
Location: Lagos
Employment Type: Full-time
Duties & Responsibilities
- Data analysis: Collect, clean, and analyze large datasets to identify trends, patterns, and insights.
- Use statistical analysis techniques to interpret data and extract actionable insights.
- Develop research plans, surveys, and experiments to answer business questions and test hypotheses.
- Create reports, dashboards, and visualizations to communicate insights to stakeholders.
- Identify and communicate actionable insights to inform business decisions.
- Work with cross-functional teams to integrate data insights into business strategies.
- Oversee data analytics tools and platforms, ensuring data quality and accuracy.
- Stay up to date with industry trends and best practices in data analysis and research.
- Respond to business questions and requests with data-driven insights.
- Communicate complex data insights effectively to non-technical stakeholders.
- Refine analytical processes and methods to increase efficiency and accuracy.
- Assist in the development of business strategies and plans based on data analysis.
- Continuously evaluate and refine analytical processes to improve efficiency and effectiveness.
- Participate in meetings and presentations to share insights and recommendations with stakeholders.
- Monitor Key performance indicators (KPIs) and track metrics to measure the effectiveness of strategies and initiatives.
Job Requirements
Education:
- Minimum Education: B.Sc in Humanities.
- Certification in Data Analytics
Experience:
- Minimum of 2 years’ experience in similar role or a role requiring data analytics skill
Application Closing Date
21st April, 2025 (03:58 PM).
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5). Web Developer & Mobile Solutions
Job Identification: 1346
Location: Lagos
Employment Type: Full-time
Duties & Responsibilities
- Collaborating with cross-functional teams to integrate digital solutions seamlessly across channels.
- Responsible for managing all Apps / Mobile solutions / SEO activities such as deep linking, link building and keyword strategy to increase rankings of website/webpages on all major search networks.
- Technical support and training of the subsidiary focal persons in the Group on website related issues.
- Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
- Coordinate VAPT remediations and ensure up to date tracking across touchpoints
- Responsible for value realization on all go-live projects and report promptly
- Handle Mobile / App / SEO requests to ensure they are adaptable and best practices are implemented
- Advise and implement necessary website security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels
- Supervise and ensure resolution on all issues identified from crawling information tool and fix all broken links
- Support live production of events on owned platforms of the Bank
- Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
- Identify and recommend improvement opportunities for FirstBank’s website
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
- Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
- Perform A/B test for landing pages, messaging and multiple user experiences
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Education:
- Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Digital Marketing certification will be an added advantage
- Professional certifications in related field
Experience:
- 4 – 7 years’ experience in webmaster function
- Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
- Experience in financial services, product management and investment banking/asset management will be an added advantage
- Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.
Application Closing Date
21st April, 2025 (03:58 PM).
How to Apply: Interested and qualified candidates should use the links below to apply:
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