Company Info
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential.
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
1). Connections Planning Manager
Location: Ikeja, Lagos
Job Type: Full-time
Purpose of Role
- The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
- This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world-class data-driven connection plans for our brands that are activated brilliantly, working seamlessly with the category brand teams.
Role Responsibilities
- Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs, i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Work in collaboration with senior stakeholders to influence media investment decisions.
- Lead continuous measurement, evaluation and improvement of the connection plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
Experience / Skills Required
- 4 years of integrated media or connections planning experience, with strong social and digital media experience
- Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
- Successful and productive relationship management with agency partners
- Strong drive and determination. A track record of beta testing & optimisation.
- Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
- A master at influencing skills across all levels of the organisation to build belief in others and drive action
- Strategic thinking – A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
- Commercial acumen – An understanding of business end-to-end and providing robust counsel to the executive team.
- Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
- Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities.
- Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
- Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
- Externally focused – Great external radar to spot opportunities and challenges, and strongly networked into key communities of experts to understand market and legislation trends.
- Invest in Talent – Track record of leading leaders and ability to build and nurture high-performing teamsand insightful into what drives performance.
Application Closing Date
30th July, 2025.
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2). Senior Brand Manager
Job Requisition ID: JR1114189
Location: Lagos
Job Type: Full time
About the Role
- The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable.
- This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth.
- The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.
- Building purposeful winning brands: execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
- Driving Marketing Performance: consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand’s P&L levers to grow profitability with optimal use of A&P.
- Delivering Integrated Execution: strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach.
Minimum Requirements
- 5 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
- Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
- Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
- Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, with a sharp focus on driving sustainable growth.
- Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
- Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
Application Closing Date
29th July, 2025.
How to Apply: Interested and qualified candidates should use the links below to apply:
