Company Info
Large organization
200 + Employees
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day.
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we’re different.
1). Musketeer
Location: Enugu
About the job
- “Musketeers” have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality.
- As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull’s product portfolio.
Requirements
Educational Qualification:
- University Degree, preferably Business Administration
Experience:
- Minimum of 3 years’ experience in sales and marketing in FMCG with a track record of success
- Strong On-Premise industry knowledge, contacts, and experience in the On-Premise.
Personal Skills:
- Sales and Marketing experience preferred.
- Previous experience working in the hospitality, nightlife, and/or FMCG industry preferred.
- Basic market knowledge and integration into the Enugu and Eastern Nigerian On-Premise industry and community are beneficial.
- Self-motivated and able to work independently in a high-energy, fast-paced, field-based environment.
- Strategic, innovative, and commercially aware (shows an understanding of sales and finance processes).
- Planning, prioritization, and organizational ability.
- Strong analytical ability (analyze sales and customer data).
- Street smart. Know what’s going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them.
- Self-aware and able to adapt communication, presentation, and professional appearance according to audience and scene.
- Excellent communication, active listening skills, and the ability to negotiate.
- Ability to work flexible hours (including nights and weekends).
- Basic working knowledge of IOS and MS Office
Language requirement:
- English & Local Language preferred
Application Closing Date
Not Specified.
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2). Field Marketing Specialist, South East
Location: Port Harcourt, Rivers
Job Type: Full-Time
Job Summary
- The Field Marketing Specialist (FMS) supports the FMM in making Red Bull #1 regionally by building its local presence in line with global/national strategies.
- They gather local insights by networking with key communities and opinion leaders, providing strategic input for regional marketing initiatives.
- These initiatives cover the four marketing pillars (Consumer Collecting, Sports, Culture, and Communications) and leverage both On and Off Premise channels.
- The FMS is primarily field-based, constantly “on the pulse” and executing initiatives, this is not an ‘office’ job.
Responsibilities
All the responsibilities we’ll trust you with:
Strategic Direction & Brand Priorities:
- Collaborate with the FMM on field strategy implementation, developing programs to build brand image and product understanding locally. Support national and regional Red Bull-owned programs.
- Drive consumer trial aligned with brand values, international guidelines, and local realities, focusing on relevant consumption occasions and key moments. Manage internal/external requests according to regional priorities.
Consumer Collecting Program Management:
- University: Set goals to engage new university users and expand the consumer base.
- Empower Student Marketeers to integrate Red Bull into key student moments (study, sport, party) using a “from students for students” approach.
- Implement sales support to drive distribution, sales, and in-store visibility. Develop engaging university initiatives to build brand love.
- Utilize program tools and reporting for targeted reach and balanced priorities. Sampling: Set goals with the FMM to drive new user trials. Provide clear guidelines to the team.
- Develop sales plans focused on distribution, sales, trade engagement, and in-store visibility. Coach the team to generate new mission ideas. Manage internal/external sampling requests.
- Use program tools and reporting to track performance and improve targeting. Sports: Develop and execute field marketing in relevant sports scenes.
- Build relationships with key opinion leaders and local networks. Leverage national/international athlete portfolio.
- Support event organization, handling parts of larger projects and executing smaller activations. Deliver a program with balanced 3rd party event involvement.
- Culture: Support and implement culture marketing plans aligned with national/regional needs. Develop a strong cultural network, particularly in music and dance. Optimize Red Bull product usage by opinion leaders and ensure effective brand/product communication. Strengthen existing Red Bull culture initiatives and establish Red Bull as a key player in relevant local areas.
- Communications: Create tailored communication plans for local activations, support new format ideas, and suggest content. Leverage digital trends and maximize earned/owned media through local stories and a strong media network. Build a premium local brand image with a strong digital/social presence, aligning with national strategies. Social Opinion Leaders/Creators: Build and maintain regional influencer relationships.
- Provide content opportunities and plans to the national media team.
Premium Appeal & Local Pride:
- Create and support key events and marketing opportunities aligned with Red Bull values and relevant to the local consumer/media landscape.
- Identify and elevate local heroes. Maintain a strong logistical system for premium appearance and tool management.
- Execute national/global events/projects with excellence. Coach Student Marketeers on program execution and brand building.
- Activate best practices in universities. Ensure effective consumer interactions to drive trial.
- Equip Student Marketeers with sales skills. Incorporate indirect sampling for broader reach. Implement effective local media outreach (TV, radio, print, digital). Develop engaging digital ideas. Establish editorial plans for projects, crises, and launches.
- Distribute local content nationally and utilize the Red Bull Content Pool. Build regional media networks.
Marketing Innovation:
- Develop and execute locally relevant ideas complementing global/national initiatives.
- Support cross-marketing opportunities with integrated plans. Involve the Consumer Collecting team in field idea generation and leverage their university experience to identify trends.
- Lead creative processes with Student Marketeers for new ideas to build student loyalty. Understand the consumer landscape and approach various consumers through direct/indirect sampling. Create locally relevant stories with extended reach across print, TV, and web.
Organizational Capabilities & Efficiency:
- Embody Red Bull values. Implement effective programs to reach the target group, adapting resources as needed.
- Drive program efficiencies using tools and strategic outsourcing. Maintain the local logistics system for premium appearance and tool management.
- Support product stock management. Maintain program tools, POSM, cars, and branded items. Implement standardised Student Marketeer recruitment, onboarding, and training. Empower Student Marketeers with strategic guidance and coaching. Foster growth through coaching, brainstorming, and planning.
- Nurture talent for organizational advancement. Collaborate with HR/Legal on employment administration. Maintain efficient warehousing and infrastructure.
- Manage the regional budget with accountability. Identify cost-saving opportunities. Handle expenses and administration.
- Seek beneficial partnerships.
- Outsource local media and coordinate event logistics.
Requirements
Your areas of knowledge and expertise that matter most for this role:
- 2 – 3 years marketing experience (preferably in sports/events/culture/field) with initial team leadership and sales experience.
- Strategic, proactive, results-oriented, with a strong “can-do” attitude and attention to detail.
- Excellent communication and networking skills, including presenting and training.
- team leadership, motivation, and team-building skills.
- Analytical, planning, budgetary, and project management skills, combined with creativity and a track record of implementing ideas.
- Understands the South East landscape beyond the obvious
- Possesses or has access to a quality network of key stakeholders in the region.
- Education requirement – University Degree
- Language requirement – English (Verbal & Written)
Application Closing Date
Not Specified.
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3). Brand Manager
Location: Lagos
Job Type: Full-Time
Job Summary
- The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.
- They work closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.
Requirements
- Bachelor’s Degree, ideally in Marketing or Business.
- FMCG brand marketing skills, knowledge and experience.
- Clear understanding of competitor activity and consumer behavior in a brand and FMCG context. Generates consumer insights and translates them into successful brand initiatives.
- Implements the business strategy successfully, while managing associated changes and people processes. Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Effective negotiation and interpersonal skills.
- High standard of integrity with a passion for the brand and commitment to Red Bull values.
- An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
- Ability to focus and follow through on priorities and deliver quality results.
- Experience in managing people and teams.
- Experience in managing budgets.
Application Closing Date
Not Specified.
How to Apply: Interested and qualified candidates should use the links below to apply: