Company Info
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day.
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we’re different.
1). Field Marketing Specialist, South East
Location: Port Harcourt, Rivers
Job Type: Full-Time
Job Summary
- The Field Marketing Specialist (FMS) supports the FMM in making Red Bull #1 regionally by building its local presence in line with global/national strategies.
- They gather local insights by networking with key communities and opinion leaders, providing strategic input for regional marketing initiatives.
- These initiatives cover the four marketing pillars (Consumer Collecting, Sports, Culture, and Communications) and leverage both On and Off Premise channels.
- The FMS is primarily field-based, constantly “on the pulse” and executing initiatives, this is not an ‘office’ job.
Responsibilities
All the responsibilities we’ll trust you with:
Strategic Direction & Brand Priorities:
- Collaborate with the FMM on field strategy implementation, developing programs to build brand image and product understanding locally. Support national and regional Red Bull-owned programs.
- Drive consumer trial aligned with brand values, international guidelines, and local realities, focusing on relevant consumption occasions and key moments. Manage internal/external requests according to regional priorities.
Consumer Collecting Program Management:
- University:
- Set goals to engage new university users and expand the consumer base.
- Empower Student Marketeers to integrate Red Bull into key student moments (study, sport, party) using a “from students for students” approach.
- Implement sales support to drive distribution, sales, and in-store visibility. Develop engaging university initiatives to build brand love.
- Utilize program tools and reporting for targeted reach and balanced priorities.
- Sampling:
- Set goals with the FMM to drive new user trials. Provide clear guidelines to the team.
- Develop sales plans focused on distribution, sales, trade engagement, and in-store visibility. Coach the team to generate new mission ideas. Manage internal/external sampling requests.
- Use program tools and reporting to track performance and improve targeting.
- Sports:
- Develop and execute field marketing in relevant sports scenes.
- Build relationships with key opinion leaders and local networks. Leverage national/international athlete portfolio.
- Support event organization, handling parts of larger projects and executing smaller activations.
- Deliver a program with balanced 3rd party event involvement.
- Culture:
- Support and implement culture marketing plans aligned with national/regional needs.
- Develop a strong cultural network, particularly in music and dance.
- Optimize Red Bull product usage by opinion leaders and ensure effective brand/product communication.
- Strengthen existing Red Bull culture initiatives and establish Red Bull as a key player in relevant local areas.
- Communications:
- Create tailored communication plans for local activations, support new format ideas, and suggest content.
- Leverage digital trends and maximize earned/owned media through local stories and a strong media network.
- Build a premium local brand image with a strong digital/social presence, aligning with national strategies. Social Opinion Leaders/
- Creators:
- Build and maintain regional influencer relationships.
- Provide content opportunities and plans to the national media team.
Premium Appeal & Local Pride:
- Create and support key events and marketing opportunities aligned with Red Bull values and relevant to the local consumer/media landscape.
- Identify and elevate local heroes. Maintain a strong logistical system for premium appearance and tool management.
- Execute national/global events/projects with excellence. Coach Student Marketeers on program execution and brand building.
- Activate best practices in universities. Ensure effective consumer interactions to drive trial.
- Equip Student Marketeers with sales skills. Incorporate indirect sampling for broader reach. Implement effective local media outreach (TV, radio, print, digital). Develop engaging digital ideas. Establish editorial plans for projects, crises, and launches.
- Distribute local content nationally and utilize the Red Bull Content Pool. Build regional media networks.
Marketing Innovation:
- Develop and execute locally relevant ideas complementing global/national initiatives.
- Support cross-marketing opportunities with integrated plans. Involve the Consumer Collecting team in field idea generation and leverage their university experience to identify trends.
- Lead creative processes with Student Marketeers for new ideas to build student loyalty. Understand the consumer landscape and approach various consumers through direct/indirect sampling. Create locally relevant stories with extended reach across print, TV, and web.
Organizational Capabilities & Efficiency:
- Embody Red Bull values. Implement effective programs to reach the target group, adapting resources as needed.
- Drive program efficiencies using tools and strategic outsourcing. Maintain the local logistics system for premium appearance and tool management.
- Support product stock management. Maintain program tools, POSM, cars, and branded items. Implement standardised Student Marketeer recruitment, onboarding, and training. Empower Student Marketeers with strategic guidance and coaching. Foster growth through coaching, brainstorming, and planning.
- Nurture talent for organizational advancement. Collaborate with HR/Legal on employment administration. Maintain efficient warehousing and infrastructure.
- Manage the regional budget with accountability. Identify cost-saving opportunities. Handle expenses and administration.
- Seek beneficial partnerships.
- Outsource local media and coordinate event logistics.
Requirements
Your areas of knowledge and expertise that matter most for this role:
- 2 – 3 years marketing experience (preferably in sports/events/culture/field) with initial team leadership and sales experience.
- Strategic, proactive, results-oriented, with a strong “can-do” attitude and attention to detail.
- Excellent communication and networking skills, including presenting and training.
- team leadership, motivation, and team-building skills.
- Analytical, planning, budgetary, and project management skills, combined with creativity and a track record of implementing ideas.
- Understands the South East landscape beyond the obvious
- Possesses or has access to a quality network of key stakeholders in the region.
- Education requirement – University Degree
- Language requirement – English (Verbal & Written).
Application Closing Date
Not Specified.
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2). Distributor Partner Specialist
Location: Lagos
Purpose of this job
- The general purpose of this job is to ensure effective execution of Red Bull Distribution and Trade Marketing targets through effective management of the Distribution Partners in the assigned region.
- Supporting the Business Planning Process with Line Manager and “DP”
- Supporting the development and implementation of the Trade Marketing Calendar and Commercial Annex with Line Manager and “DP”
- Tracking and Reporting of Key Performance Indicators relating to the Trade Marketing Calendar and the Commercial Annex.
- Building strong relationships throughout all departments within the DP. Supporting them in better driving, managing and evaluating Red Bull trade initiatives.
- Ensuring DP implementation of the Perfect Store standards per channel.
- Coaching and working with DP Sales Force in-classroom and in-field to produce executional excellence.
- Supplying data for Red Bull internal reporting processes.
Key Responsibilties
- Support the “DP” to prepare Trade Marketing Plan and Commercial Annex in close coordination with Line Manager
- Support the “DP” in achieving the mutually agreed on Commercial Annex and Trade Marketing Targets.
- Educate DP team on Brand History and drive Product Trust and Understanding
- Train DP team on Perfect Store definition by channel and outlet type then follow through to ensure they implement mutually agreed on targets and KPIs
- Identify gaps in execution and distribution and prepare action plan
- Enhance skills of DP by conducting on the job training and class room training such as Power Selling, Power Coaching, High Pressure Negotiation and Conceptual Selling
- Track actual performance against mutually agreed on KPIs, share with Line Manager and DP Sales Manager. Collaboratively build action plans to address issues and unlock sales opportunities
- Undertake systematic, frequent and continuous market visits to the points of sales across the “markets” based on a monthly DPM Routines Calendar. Spend 70% of time in the field -working with the DP -with the purpose of enhancing in market execution by completing activities such a Perfect Store Audits, field coaching, and accompaniment reports and feedback. The remaining 30% to spent on business planning, meeting preparation, attendance of meetings and timely reporting utilizing the DPM standard reporting deck and DP presentation templates
- Support the DP to develop, coordinate, manage, implement and assess Trade Marketing Calendar and communicate the outcome and learning’s to Line Manager.
- Supervise and conduct spot checks then provide constructive feedback on DP concluded trade agreements implementation & execution across the markets
- Prepare and lead on the monthly business review meeting of assigned markets with the DP sales management and team using the DP Scorecard reporting deck
- Plan, along with DP Sales Management, and order off premise POS material to cater for market requirements. Subsequently, ensure that the POS items are well stored, accurately maintained and reported, properly handled (in warehouse and in market) by reviewing the local operational processes
- Review ROI for Red Bull in market placed coolers twice a year
- Ensure DP delivers on timely, distribution, PSA contracts and depletions reports as per brand standards (by channel, customer, sku, volume, value, etc.)
- Fuel Sales Force Passion through recognition, reward programs and sharing best practices
- Support the internal Red Bull reporting requirements relating to Financial Sales, Trade Sales, Depletions Stock Flow, POS, Cooler Tracking and Cooler Maintenance
- Utilise Business Intelligence Reports and other tools to support insight generation.
- Review market performance with Line Manager on monthly bases covering DP and DPM scorecards.
Key results and deliverables (what does success look like)
- Implement DPS Routines as per agreed DPS Routines Calendar
- Implement a comprehensive Trade Marketing Calendar and Commercial Annex for the DP
- Support achievement of Business Plan set objectives and KPIs in market covered in the Trade Marketing Calendar and Commercial Annex
- Ensure effective and timely execution and evaluation of annual trade marketing and consumer promotions calendar by DP
- Deliver on agreed individual Target and Assignments
- Communicate important and urgent matters with accuracy, objectivity, and credibility to resolve any issue / ride on any opportunity in a timely manner
- Maintain successful ongoing relationships (internally and externally)
- To be regarded as highly respected manager within Red Bull network
- Implementation / Initiation of ‘best practice’ initiatives
- Stay up to date with market intelligence, knows what is going on in the field
- Spend 70 % of time in the field, with the sales force, to support DP ensure operational excellence with fairness, objectivity, positive attitude, professional behavior, and high emotional intelligence.
- Deliver all reports and data in line using agreed templates and timelines.
Qualifications
Education, Attitude, Knowledge, Skills and Experience:
- University degree is a must
- Minimum of 5 years sales experience in consumer goods industry (beverage preferred)
- Smart thinker, quick learner, proven operational achiever with strong business acumen
- Excellent influencer with negotiation skills
- Highly numerate and analytical
- Clear and proven ability to implement successful trade marketing plans
- Excellent communication skills, including presentation and training ability
- Creative mind, outgoing personality and friendly
- Able to work independently with responsibility, and be organized -Result oriented
- Experience with basic administrative programs, Windows, Lotus Notes and Internet Browsers, Word, PowerPoint, Excel,
- In-depth knowledge of trade and competitive environment
- Fluency in English.
Application Closing Date
Not Specified.
How to Apply: Interested and qualified candidates should use the links below to apply:
