Company Info
Large organization
Flex Finance is redefining spend management for businesses across Nigeria. Our cutting-edge platform empowers companies to streamline their financial operations, gain valuable insights, and optimize spending through data-driven solutions.
101 to 150 Employees
Flex Finance is redefining spend management for businesses across Nigeria. Our cutting-edge platform empowers companies to streamline their financial operations, gain valuable insights, and optimize spending through data-driven solutions. We are dedicated to driving innovation in the fintech space and delivering powerful tools that help businesses manage their expenses more effectively and efficiently.
1). Senior Digital Marketing Manager
Location: Lagos
Role Overview
- We are seeking a dynamic and experienced Senior Digital Marketing Manager with a strong premium on leadership. In this role, you will not only design and execute comprehensive digital marketing strategies but also lead and inspire a high-performing team.
- You will be responsible for elevating our brand presence, driving B2B lead generation, and ensuring seamless collaboration with cross-functional teams to support overall business growth.
Key Responsibilities
Strategic Leadership & Planning:
- Develop and implement an integrated digital marketing strategy that aligns with Flex Finance’s business objectives.
- Provide visionary leadership to the digital marketing team, setting clear goals, and fostering a culture of innovation and excellence.
- Identify and capitalize on new digital trends and opportunities to stay ahead in the competitive fintech landscape.
Campaign Management & Execution:
- Led the creation, launch, and management of end-to-end digital campaigns across channels including SEO, SEM, PPC, social media, email, and content marketing.
- Oversee campaign execution to ensure consistency in messaging and brand voice, driving customer acquisition and engagement.
- Utilize data-driven insights to continuously optimize campaigns and maximize ROI.
Team Leadership & Mentorship:
- Manage, mentor, and develop a team of digital marketing professionals, promoting professional growth and accountability.
- Foster collaboration and knowledge sharing within the team and across departments, ensuring alignment with overall marketing initiatives.
- Serve as a key liaison between the digital marketing team and other internal stakeholders such as Sales, Product, and Customer Success.
Performance Analysis & Reporting:
- Utilize digital analytics tools (e.g., Google Analytics, Google Ads, social media insights) to monitor campaign performance and team productivity.
- Prepare comprehensive performance reports for senior leadership, translating data insights into actionable recommendations.
- Drive continuous improvement through systematic testing, analysis, and strategic adjustments.
Budget & Vendor Management:
- Oversee digital marketing budgets, ensuring optimal allocation of resources across channels.
- Collaborate with external agencies and vendors, negotiating contracts and securing cost-effective, innovative digital solutions.
Market & Trend Analysis:
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly those relevant to the fintech and B2B sectors.
- Leverage market insights to adapt strategies and maintain a competitive edge in the Nigerian market.
Requirements
Education & Experience:
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- A minimum of 5 years of hands-on experience in digital marketing, with a proven track record in managing successful B2B campaigns; experience in fintech or financial services is highly desirable.
- Demonstrated leadership experience with the ability to motivate, mentor, and manage a diverse team of digital marketing professionals.
Technical Skills:
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO platforms, and email marketing software.
- Experience with marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to translate complex data into actionable strategies.
Industry Expertise:
- Deep understanding of digital marketing trends, especially as they pertain to B2B audiences in Nigeria.
- Proven ability to drive measurable results in a fast-paced, competitive environment.
Personal Attributes:
- Exceptional leadership, communication, and interpersonal skills.
- Strategic thinker with a proactive, innovative mindset.
- Strong project management abilities and keen attention to detail.
- Ability to manage multiple projects and deadlines in a dynamic startup environment.
What We Offer
Innovative Environment:
- Join a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.
Leadership Opportunities:
- Play a critical role in shaping our digital strategy and mentor a talented team, with ample opportunities for career advancement and professional development.
Competitive Benefits
Enjoy a competitive salary, benefits package, and the flexibility of remote or hybrid working arrangements.
Application Closing Date
Not Specified.
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2). Senior Social Media Executive
Location: Lagos
Role Overview
- We are seeking a dynamic and experienced Senior Social Media Executive to lead our social media efforts. In this role, you will develop and execute strategic social media initiatives that elevate our brand, engage our B2B audience, and drive measurable results.
- You will be responsible for creating, curating, and managing high-quality content across all social media channels while collaborating closely with cross-functional teams to ensure our messaging is on-brand and impactful.
Key Responsibilities
Strategic Planning & Execution:
- Develop and implement a comprehensive social media strategy that aligns with Flex Finance’s business objectives and brand voice.
- Plan, launch, and manage social media campaigns that boost brand awareness, drive engagement, and generate leads.
Content Creation & Curation:
- Create and curate compelling, high-quality content tailored for platforms such as LinkedIn, Twitter, Facebook, and Instagram.
- Ensure content is optimized for each platform while maintaining a consistent brand narrative and tone.
Community Management:
- Actively engage with our online community by monitoring social media channels, responding to comments, and fostering positive interactions.
- Build and nurture relationships with influencers, industry experts, and partner organizations to expand our reach.
Performance Analysis & Reporting:
- Monitor key performance metrics (e.g., engagement rates, follower growth, reach, and conversions) using analytics tools.
- Prepare regular reports on social media performance, providing insights and actionable recommendations to refine strategies.
Collaboration & Coordination:
- Work closely with the Content, Marketing, and Design teams to ensure cohesive messaging across all digital channels.
- Coordinate with cross-functional teams to align social media efforts with broader marketing initiatives and product launches.
Trend Monitoring & Innovation:
- Stay updated on the latest social media trends, tools, and best practices, particularly within the fintech and B2B sectors.
- Continuously explore new social media platforms and innovative strategies to maintain Flex Finance’s competitive edge.
Qualifications
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- A minimum of 5 years of hands-on experience in social media marketing, with a proven track record of driving engagement and growth in a B2B environment; experience in fintech or financial services is a strong advantage.
Technical Skills:
- Proficiency with major social media platforms and management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of social media analytics and the ability to interpret data to inform strategy.
- Familiarity with content creation tools and graphic design basics is a plus.
Core Competencies:
- Exceptional written and verbal communication skills with a keen eye for detail.
- Creative thinker with the ability to develop innovative content that resonates with a business audience.
- Data-driven mindset with strong analytical skills.
- Excellent project management and organizational abilities with the capacity to manage multiple campaigns simultaneously.
Personal Attributes:
- Highly motivated, proactive, and adaptable in a fast-paced startup environment.
- Strong collaborative spirit with the ability to work effectively across diverse teams.
- Passionate about fintech and committed to staying ahead of industry trends.
What We Offer
Innovative Environment:
- Be part of a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.
Growth Opportunities:
- Enjoy significant opportunities for professional development and career advancement within a dynamic startup culture.
Competitive Benefits
Receive a competitive salary, comprehensive benefits package, and flexible work arrangements.
Application Closing Date
Not Specified.
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3). Senior Content Marketer
Location: Lagos
Role Overview
- We are seeking a strategic and experienced Senior Content Marketing Lead with a strong focus on written content.
- In this role, you will own the creation, planning, and optimization of all written content that drives our brand narrative and engages our B2B audience.
- You will work closely with marketing, product, and design teams to develop high-quality, impactful content such as blog posts, articles, whitepapers, case studies, and more.
- This role requires exceptional writing and editing skills, a strategic mindset, and the ability to translate complex concepts into clear, persuasive copy.
Key Responsibilities
Content Strategy & Planning:
- Develop and execute a comprehensive content marketing strategy focused primarily on written content that aligns with Flex Finance’s brand and business goals.
- Create and maintain an editorial calendar that supports marketing initiatives, product launches, and thought leadership efforts.
- Identify key topics and content opportunities that address the pain points and interests of our B2B audience.
Content Creation & Production:
- Write, edit, and optimize high-quality written content, including blog posts, long-form articles, whitepapers, case studies, and other marketing collateral.
- Ensure all content is consistent in voice, tone, and style, and is optimized for SEO and user engagement.
- Collaborate with subject matter experts across the organization to develop content that is both informative and compelling.
Team Leadership & Collaboration:
- Lead and mentor any existing or future content contributors, fostering a culture of creativity, excellence, and continuous improvement.
- Work collaboratively with the Marketing, Product, and Design teams to ensure that written content is integrated with other marketing efforts and visual storytelling.
- Act as a key liaison in cross-functional projects, ensuring that content initiatives are aligned with broader business objectives.
Performance Analysis & Optimization:
- Monitor and analyze the performance of written content using analytics tools and SEO metrics.
- Use data-driven insights to refine content strategies, improve engagement, and drive better conversion rates.
- Continuously experiment with new ideas, formats, and approaches to elevate the quality and effectiveness of our written communications.
Brand Storytelling & Thought Leadership:
- Craft clear and compelling narratives that establish Flex Finance as a thought leader in spend management and fintech.
- Ensure that all written content not only informs but also engages and inspires our target B2B audience.
Qualifications
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- A minimum of 5 years of experience in content marketing, with a strong focus on creating and managing written content.
- Proven track record in developing content strategies and executing high-quality written content in a B2B environment; experience in fintech or financial services is highly desirable.
Technical & Creative Skills:
- Exceptional writing, editing, and proofreading skills with impeccable attention to detail.
- Proficiency in using content management systems (CMS) and familiarity with SEO best practices.
- Strong analytical skills, with the ability to interpret content performance data and adjust strategies accordingly.
- Ability to simplify complex topics and translate technical information into accessible, engaging content.
Leadership & Interpersonal Skills:
- Demonstrated experience in leading or mentoring content teams or freelancers.
- Excellent project management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with a proven ability to work effectively with cross-functional teams.
Personal Attributes:
- Strategic thinker with a passion for storytelling and innovation in digital content.
- Self-motivated, proactive, and detail-oriented.
- Adaptable and comfortable working in a dynamic startup environment.
What We Offer
Innovative Environment:
- Join a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.
Leadership Opportunities:
- Play a pivotal role in shaping our content strategy and mentoring a talented team, with significant opportunities for professional growth.
Competitive Benefits
- Enjoy a competitive salary, a comprehensive benefits package, and flexible work arrangements.
Application Closing Date
Not Specified.
How to Apply: Interested and qualified candidates should their Resume, Cover Letter, and examples or a portfolio of your digital marketing work to: [email protected] using
“Senior Content Marketing Lead – Your Name” as the subject of the email.