Company Info
Smile 360 is Nigeria’s leading dental clinic, providing world-class dental care with a commitment to excellence. With a team of highly skilled professionals and state-of-the-art technology, we deliver exceptional oral health solutions in a comfortable and modern environment. Our patient-centered approach ensures that every visit is a seamless experience, reinforcing our reputation as the go-to destination for premium dental services.
Smile 360 is Nigeria’s leading dental clinic, providing world-class dental care with a commitment to excellence. With a team of highly skilled professionals and state-of-the-art technology, we deliver exceptional oral health solutions in a comfortable and modern environment. Our patient-centered approach ensures that every visit is a seamless experience, reinforcing our reputation as the go-to destination for premium dental services.
At Smile 360, we foster a culture of professionalism, innovation, and continuous learning, making it a great place to build a rewarding career in the healthcare industry.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Summary
- As our Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies that enhance our brand visibility and attract new patients while fostering loyalty among existing ones.
- Your expertise in digital and traditional marketing will be key in ensuring Smile360 remains a top dental brand in Nigeria.
Key Responsibilities
Strategic Marketing & Brand Growth:
- Develop and execute comprehensive marketing plans to attract and retain patients.
- Identify and manage campaigns, events, and outreach programs.
- Collaborate with leadership to ensure marketing aligns with business goals.
Digital Marketing & Social Media:
- Manage our website, ensuring SEO optimization and seamless user experience.
- Develop and execute engaging social media strategies across Instagram, Facebook, LinkedIn, and TikTok.
- Oversee digital advertising efforts, including Google Ads and social media campaigns.
- Monitor and manage online reviews to enhance our brand reputation.
Patient Acquisition & Retention:
- Oversee patient referral and loyalty programs.
- Manage email and SMS marketing for appointment reminders, promotions, and newsletters.
- Collaborate with the patient care team to enhance the overall patient experience.
Content Creation & Brand Development:
- Ensure brand consistency across all marketing materials, in line with the Smile360 brand bible.
- Develop high-quality content, including blogs, videos, and educational materials on dental health.
- Work with designers, videographers, and external vendors to produce compelling visual content.
Community Engagement & Partnerships:
- Work with the business development team to build partnerships with schools, businesses, and community organizations.
- Organize and participate in health fairs, sponsorships, and local events to promote dental health awareness.
Performance Tracking & Analytics:
- Track key marketing metrics such as ROI, conversion rates, and patient engagement.
- Provide monthly reports on marketing performance and areas for improvement.
- Stay updated on industry trends and competitor activities to keep Smile360 ahead of the curve.
What You Bring
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 5+ years in marketing (preferably in healthcare, dental, or medical fields).
- Skills: Strong knowledge of digital marketing, social media management, SEO, Google Ads, email marketing, and CRM systems.
- Soft Skills: Excellent communication, creative problem-solving, and the ability to manage multiple projects independently.
- Bonus: Experience in a healthcare setting and familiarity with dental practice management software.
What We Offer
- Competitive salary based on experience.
- Performance-based bonuses.
- Health and dental benefits.
- Career growth opportunities.
- A flexible and supportive work environment.
Why Join Us:
- A dynamic and supportive work environment.
- The opportunity to shape and execute impactful marketing strategies.
- Competitive salary, bonuses, and growth opportunities.
- Work with a passionate team dedicated to transforming smiles and lives.
Application Closing Date
25th March, 2025.
Method of Application
Interested and qualified candidates should send their CVs to: [email protected] using “Marketing Manager Application – (Their Name)” as the subject of the mail.
Note
- Only shortlisted candidates will be contacted.
- If you’re a marketing professional with a passion for making an impact, we’d love to hear from you.