Marketing Operations Executive at SIMS Nigeria Limited

SIMS Nigeria Limited is a major distributor of electronics and home appliances in the country, representing global brands like Samsung, TCL, Royal, and Panasonic. They operate various digital centers across Nigeria to provide quality products and services.

Job Title: Marketing Operations Executive

Location: Lagos
Employment Type: Full-time
Department: Marketing
Reporting To: Marketing Manager/Head of Marketing

Responsibilities
Campaign/Event Support:

• Plan, coordinate, and support execution of BTL marketing campaigns/events across channels, ensuring timelines are met.
• Provide dedicated support to event managers and recruited vendors to deliver exceptional activity outcomes
• Manage marketing calendars to align BTL activations with product launches, promotions, and events.
• Support the marketing team with handling ad-hoc field tasks

Communication Asset Management:

• Administer, monitor and optimize deployment of ALL company assets (Hired and owned digital boards, hired and owned static boards and any other for optimal outcomes).
• Ensure proper tracking, and reporting on performance of deployed platforms/assets (Digital boards, static boards, innovations deployed on our behalf).
• Provide periodic reports on assets to engage with vendors for claims
• Identify and present innovations for consideration to improve marketing efficiency

SIMS Digital Center Brand Standard Management:

• Track and monitor brand collateral deployment physically at ALL SIMS DC and track off-site locations
• Make recommendations for necessary update, repairs and replacement as considered necessary.
• Track mismanagement/mishandling of placements for consequence management.
• Manage costing process to approval point

Field Data gathering, Analysis & Reporting:

• Track and analyze DC performance on the basis of shopper engagement for insight generation.
• Identify relevant performance metrics for tracking/reporting performance.
• Support the planning and execution of surveys across trade channels
• Ensure data integrity across marketing platforms and tools where applicable.
• Provide actionable insights to improve effectiveness.

Process Optimization:

• Develop and document standardized processes for campaign planning, execution, and reporting.
• Coordinate between internal teams (creative, sales, 3P) to ensure seamless communication and task alignment.
• Identify operational gaps and recommend improvements to enhance efficiency.

Budget Management Support:

• Prepare and monitor budgets, ensuring expenses are tracked and campaigns/activations stay within allocated funds.
• Work with finance teams to reconcile invoices and vendor payments.

Marketing Engagement:

• Be the first point of call for marketing field resource requirement

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 4-6 years of experience in marketing operations, project management, or a related role.
• A strong field activation background would be an advantage
• A jack/Jane-of-all-trades mentality: Willing and ready to get up and go at short notice.
• Strong analytical skills with the ability to collate, interpret data and provide insights. Make sense of a jumble of ideas
• Top information presentation skills
• Excellent organizational and project management skills.
• Detail-oriented with a focus on the accuracy of the big picture.
• Strong communication and interpersonal skills to coordinate across and manage own and 3P teams.
• Strong ability to influence and at the same time be assertive.

Application Closing Date
4th March, 2025.

How to Apply
Interested and qualified candidates should forward CVs to: [email protected] with the job title as the subject of the mail.