Retail Sales Executive at ReelFruit

Lagos

Reelfruit

Company Info

Large organization

200 + Employees

ReelFruit was founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market.

ReelFruit was founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world.

Job Title: Retail Sales Executive

Location: Yaba, Lagos

Employment Type: Full-time

Job Summary

  • The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets.
  • This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.

Duties & Responsibilities
Sales and Business Development:

  • Acquire new retail outlets and expand the existing customer base.
  • Conduct discovery calls and sales presentations to understand client needs and close deals.
  • Execute account plans to upsell and cross-sell products.
  • Maintain updated knowledge of products and industry trends.

Relationship Building and Account Management:

  • Establish and maintain relationships with decision-makers and influencers in customer organizations.
  • Understand customer pain points and ensure satisfaction through tailored solutions.
  • Optimize customer accounts to prevent stock-outs and ensure full product visibility.

Sales Strategy and Execution:

  • Implement sales strategies as directed by the manager.
  • Monitor competitor activities and market trends to inform tactical decision-making.
  • Provide daily and weekly sales reports to track progress and inform leadership.

Reporting and Documentation:

  • Maintain detailed and accurate sales records.
  • Provide actionable insights from sales activities and market feedback.
  • Conduct quarterly sales forecasting and performance analysis.

Educational Qualifications, Experience & Requirements

  • Minimum of HND/B.Sc./B.A. in Marketing, Business Administration, or relevant field.
  • 1–3 years of retail or modern trade sales experience, preferably in FMCG.
  • Strong ability to generate business leads and expand customer base.
  • Strategic thinker with negotiation and decision-making capabilities.
  • Ability to multitask, prioritize work, and meet deadlines independently.
  • Self-motivated, target-driven, customer-centric, and solution-oriented.
  • Excellent interpersonal and communication skills with a strong sense of ownership.

Application Closing Date
20th June, 2025.

How to Apply: Interested and qualified candidates should Click here to apply online