Company Info
Large organization
200 + Employees
ReelFruit was founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market.
ReelFruit was founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world.
Job Title: Retail Sales Executive
Location: Yaba, Lagos
Employment Type: Full-time
Job Summary
- The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets.
- This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.
Duties & Responsibilities
Sales and Business Development:
- Acquire new retail outlets and expand the existing customer base.
- Conduct discovery calls and sales presentations to understand client needs and close deals.
- Execute account plans to upsell and cross-sell products.
- Maintain updated knowledge of products and industry trends.
Relationship Building and Account Management:
- Establish and maintain relationships with decision-makers and influencers in customer organizations.
- Understand customer pain points and ensure satisfaction through tailored solutions.
- Optimize customer accounts to prevent stock-outs and ensure full product visibility.
Sales Strategy and Execution:
- Implement sales strategies as directed by the manager.
- Monitor competitor activities and market trends to inform tactical decision-making.
- Provide daily and weekly sales reports to track progress and inform leadership.
Reporting and Documentation:
- Maintain detailed and accurate sales records.
- Provide actionable insights from sales activities and market feedback.
- Conduct quarterly sales forecasting and performance analysis.
Educational Qualifications, Experience & Requirements
- Minimum of HND/B.Sc./B.A. in Marketing, Business Administration, or relevant field.
- 1–3 years of retail or modern trade sales experience, preferably in FMCG.
- Strong ability to generate business leads and expand customer base.
- Strategic thinker with negotiation and decision-making capabilities.
- Ability to multitask, prioritize work, and meet deadlines independently.
- Self-motivated, target-driven, customer-centric, and solution-oriented.
- Excellent interpersonal and communication skills with a strong sense of ownership.
Application Closing Date
20th June, 2025.
How to Apply: Interested and qualified candidates should Click here to apply online