Company Info
Large organization
200 + Employees
The Coca-Cola Company
The Coca-Cola Company is the most well-known and successful soft drink company in history. Coca-Cola is the world’s most well-known product and an emblem of all time. Coca-Cola was initially introduced as a fountain beverage in Atlanta, Georgia, by Dr. John S. Pemberton, who mixed Coca-Cola syrup with carbonated water.
Title: Senior Content Lead
Location: Lagos
What You’ll Do for Us
- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
- Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
- Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers.
- Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
About You
- Education: Bachelor’s degree required.
- Related Work Experience: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
- Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
- Exceptional written and verbal communication skills
- Articulate complex ideas in a clear, compelling manner.
- Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
Skills
- Influencing
Deadline: Not Stated
How to Apply: Interested candidates should Click Here to apply online.