Social Media Expert at SI-UK

Lagos

Si Uk

Company Info

Mid sized business

1 to 50 Employees

SI-UK is a UK-based international education consultant organisation, which works with universities and higher education institutions and helps students with the application and selection process at UK universities.

SI-UK is a UK-based international education consultant organisation, which works with universities and higher education institutions and helps students with the application and selection process at UK universities.

Job Title: Social Media Expert

Location: Lagos

Employment Type: Full-time

Position Overview

  • The Digital Media Manager will spearhead digital marketing efforts to promote our education agency’s services, enhancing our brand presence and connecting with students seeking international study opportunities.
  • This role involves crafting innovative strategies, engaging diverse audiences, and driving leads through the effective use of digital platforms and analytics.

Key Responsibilities
Strategy Development:

  • Develop and execute digital media strategies to attract prospective students and parents.
  • Identify and target key demographics for specific study destinations and programs.

Content Creation and Management:

  • Manage the creation, curation, and distribution of engaging, student-focused content across digital channels (social media, email, website, blogs).
  • Collaborate with the team to create visually appealing content, including success stories, testimonials, and program highlights.

Social Media Management:

  • Manage our social media presence on platforms like Instagram, Facebook, LinkedIn, and emerging channels, ensuring content resonates with students and parents.
  • Monitor engagement and respond to inquiries, fostering a positive and informative online community.

Digital Advertising:

  • Plan, execute, and optimize paid campaigns to promote specific intakes, scholarships, or program offerings.
  • Track campaign budgets and ensure maximum ROI for digital ad spend.

Analytics and Reporting:

  • Monitor and report on campaign performance using tools like Google Analytics, Facebook Insights, and email marketing platforms.
  • Use insights to refine strategies and improve lead generation and conversion rates.

SEO and Website Management:

  • Oversee website updates to ensure accurate, up-to-date information on study destinations, programs, and application processes.
  • Implement SEO best practices to enhance search engine rankings and organic traffic.

Student Engagement and Nurturing:

  • Design digital campaigns to guide prospective students through the application process.
  • Create email sequences and retargeting campaigns to nurture leads and increase conversions.

Trend Analysis:

  • Stay updated on digital marketing trends in education, ensuring strategies align with global best practices.
  • Monitor competitor activities and emerging platforms to maintain a competitive edge.

Team Collaboration:

  • Work closely with the counselling, admissions, and operations teams to align marketing efforts with organizational goals.
  • Supervise freelance designers, content creators, or digital agencies when needed.

Requirement

  • Candidates should possess a Bachelor’s Degree qualification with 3 – 5 years work experience.

Application Closing Date
20th December, 2024.

How to Apply: Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject email.