Company Info
Large organization
200 + Employees
Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.
Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience – and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.
1). Director of Digital Strategy (Sales)
Location: Lagos
Employment Type: Full-time
The Role
- This position will be based in our Lagos office, reporting to the Managing Director. KPIs to be met on a regular basis will be communicated.
Key Responsibilities
Direct Business Development Responsibilities:
- Develop and implement a business development strategic plan.
- Achieve a monthly sales gross profit target.
- Analyzing prospective clients’ digital footprint to develop digital & content strategies for their businesses.
- Conduct pitches and presentations to persuade potential customers that Pulse is the preferred partner to meet their corporate goals.
- Drive relationships with decision-makers at tier-1 companies across Nigeria.
- Work with the Account Management team to ensure services sold are delivered to clients to maximize client retention.Team Lead Responsibilities :
- Represent Pulse at events and network and build relationships with potential clients and partners.
- Perform weekly checks of the team’s inputs into the CRM to ensure full visibility into the sales pipeline.
- Review proposals developed by members of the team.
- Develop Pulse content campaigns & product offerings to grow revenues.
- Manage team learning sessions and enable knowledge sharing on an ongoing basis with the Sales teams internationally.
- Manage the onboarding and training of new team members.
- Lend support and direction to help team members realize their full potential.
- Ensure that the defined sales process is followed at all times.
- Communicate effectively to all team members and maintain strong, trusting relationships with all internal collaborators.
- Stay up to date of the latest trends, industry issues and solutions, to help ensure that Pulse is always innovating with great client solutions.
Desired Skills & Experience
- Experience in sales or business development in a senior-level management role – Saas/Digital/ IT/Creative/ Media/ Marketing/ Advertising industries preferred.
- A creative thinker who can connect 360° digital to all aspects of a client’s business and drive growth opportunities.
- Solid understanding of digital marketing.
- Excellent network
- Great networking skills and a demonstrated ability in key client/partner relationship management
- Excellent people leadership skills and the ability to inspire confidence and trust to motivate teams
- An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities.
- Excellent communication and organisational skills, and excellent analytical and problem-solving skills.
- Experience with Zoho CRM is desirable.
Application Closing Date
Not Specified.
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2). Senior Social Media Manager
Location: Lagos
Employment Type: Full-time
Job Description
- Create content for your assigned channels (including news articles, listicles, memes and other content) while ensuring:
- Proper management of Pulse Nigeria’s social media pages; create, curate, and distribute content relevant to the target audience across all assigned social media channels; ensuring proper content distribution, proper use of channels’ features, and community management following standard execution guidelines.
- Community management – daily spam check across the channels; approving comments when necessary and quick response/monitoring of direct messages following guidelines
- Trend monitoring across channels using social media tools such as Hootsuite, CrowdTangle, etc. and ensure time-to-market for the content distribution is efficient
- Complete reports – social media weekly, general monthly online marketing report and traffic analysis report when necessary.
- Develop high-quality video content for Pulse Nigeria’s social media platforms (Interviews, vox pops, strivias, etc.)
- Create posts for special campaigns (clients) when necessary on all social media channels and compile reports for analysis.
- Proper implementation of Pulse Content Framework – to be used as a guide for all posts and updated when necessary.
- Ensure all social media posts are correctly UTM tagged for tracking.
- Become an advocate for the Company in social media spaces, engaging in dialogues and answer questions where appropriate.
- Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
- Identify threats and opportunities in user generated content surrounding the business – Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.
- Keep up to date, research and suggest new social media account management tools.
- Event coverage for Pulse Nigeria & Pulse clients based on communicated briefs; cover events highlights and distribute content across relevant channels & provide performance reports.
- Collaborate with other teams: Editorial, Video, and Sales teams to achieve company wide goals.
- Support the Head of Social Media and Head of Marketing to actively propose and help implement new and innovative strategies in order to meet and exceed the company’s overall revenue and profit targets.
- Overall management and administration of your assigned channels, including managing follower growth, commercialisation, follower engagement, and general look/feel of the channel.
Skills
- Social Media Strategy: Ability to develop and execute social media strategies that align with business objectives and target audience needs.
- Proficiency in creating engaging and relevant content for social media platforms, including text, images, videos, and graphics.
- Experience in managing social media accounts, monitoring comments, responding to inquiries, and engaging with followers in a timely and professional manner.
- Ability to track and analyze social media metrics, interpret insights, and provide actionable recommendations to optimize performance and achieve KPIs.
- Familiarity with various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
- Strong creative thinking skills, with the ability to generate innovative ideas and concepts for social media content and campaigns.
- Excellent written and verbal communication skills, with the ability to convey messages clearly and effectively to diverse audiences.
- Effective time management and organizational skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Ability to adapt to changes in social media algorithms, trends, and best practices, and pivot strategies accordingly to stay relevant and effective.
- Collaboration skills to work closely with cross-functional teams, including marketing, design, and customer service, to ensure alignment and consistency in brand messaging and initiatives.
Application Closing Date
30th June, 2024.
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3). Brand Partnerships Manager
Location: Lagos
Employment Type: Full-time
Key Responsibilities
- Identify potential brand partners that align with our strategic goals and audience interests.
- Develop and execute a comprehensive partnership strategy, including partner identification, negotiation, and contract closure.
- Manage the entire partnership lifecycle, from initial outreach and negotiation to implementation and ongoing optimization.
- Initiate creative co-branding and co-marketing initiatives that enhance brand value and drive audience engagement.
- Explore new models of collaboration that can open up additional revenue streams.
- Conduct market research to identify emerging trends and potential partnership opportunities.
- Analyze competitive market strategies and adjust partnership tactics to maintain competitive advantage.
- Define key performance indicators for each partnership and regularly monitor and report on partnership performance.
- Provide insights and recommendations to senior management based on partnership outcomes and market feedback.
- Collaborate with marketing, sales, and product teams to ensure partnership alignment with overall business objectives.
- Work closely with marketing to leverage partnerships in campaigns and promotions, maximizing visibility and engagement.
Skills and Qualifications
- Proven track record of successfully managing brand partnerships, particularly in the digital media, eCommerce, or related industries.
- Experience in negotiating and implementing complex deals with a record of measurable success.
- Strong business acumen with strategic and analytical capabilities.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work effectively under pressure, meet deadlines, and adjust to changing priorities.
- Proficient in CRM software and data analysis tools.
- Highly motivated, entrepreneurial spirit, and an innate ability to spot opportunities for growth.
- Demonstrated ability to work independently as well as part of a team.
- Strong leadership qualities and the ability to inspire and engage various stakeholders
Salary
- N400,000 / month.
Deadline: 30th July, 2024.
How to Apply: Interested and qualified candidates should use the mails and link below to apply:
- Director of Digital Strategy (Sales)
- Senior Social Media Manager – [email protected]
- Brand Partnerships Manager – [email protected]
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