The British Council serves as the United Kingdom's global entity dedicated to fostering cultural relations. Through its initiatives, the British Council facilitates international prospects for both British citizens and individuals from other nations, promoting mutual trust and understanding on a global scale. This intercultural exchange is what we refer to as cultural relations. Title: Senior Exams Marketing Manager Location: Abuja and Lagos Role Purpose \tTo lead the development and execution of the cluster/country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing activities enable required business targets. This role will be accountable for the planning, management, execution, and evaluation of plans for the cluster, overseen by the Regional Head of Marketing, Exams. They will also provide professional marketing expertise to the Exams SBU within the cluster and play a proactive role in the development of Exams within the region, including business planning. Main accountabilities but not limited to the following: Strategy and Planning \tLeads the development and execution of Exams marketing strategy and plans in the cluster/country ensuring alignment to the regional and global marketing strategy. \tLeads the planning & execution of product go-to-market plans and annual plans for Exams in the cluster/country, agreeing on the programmes, their delivery mechanisms, budgets, and resources with regional marketing and Exams leads. \tLeads the development and execution of Exams campaign strategies to support a variety of routes to market and maximize impact and share of voice while making sure they achieve the regional marketing strategy objectives. \tLeads the deployment of the British Council brand architecture in line with brand management standards across the cluster. \tEnsures that clear and consistent marketing processes are deployed across the cluster/country aligned to agreed global marketing processes. \tMonitors and reports on agreed marketing KPIs for the cluster. \tWorks with the Regional Head of Insights to commission and gather insight that supports the identification of opportunities for new product development and proactively shares results with region and SBU colleagues and the Marketing Community of Practice. Consultancy, analysis, and problem-solving \tApplies advanced marketing expertise to develop and enhance marketing strategies, plans, and approaches for the cluster/country. \tApplies core technical and professional knowledge to identify and assess current state of marketing, define opportunities for improvement and design and develop new or improved practice to drive business growth and reduce duplication of activities and expenditure. \tBuilds an in-depth understanding of the cluster operational context and the opportunities and challenges for marketing. \tMakes appropriate linkages to broader issues, strategic business units and region, to ensure that the development of marketing strategies and plans is based on informed business insight and joined-up thinking. \tProactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services across the cluster and specialist advice & support, enabling improvements to be made where issues are identified. Business Development \tIdentifies and implements new marketing approaches and/or techniques that enhance efficiency and wider business impact, ensuring alignment across the cluster/country and to the regional marketing strategy. \tMakes sure that all plans are insights and evidence-led and use the existing tools to evaluate their performance, impact, and return on investment (ROI). \tLeads on emerging trends analysis and monitors opportunities for growth. \tLeads and drives a clear focus on audiences and market segmentation. \tCommunicates to colleagues the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed. \tChampions the deployment of the British Council brand architecture, monitors compliance and manages interventions to address and resolve reasons for non-compliance. \tParticipates as part of the regional marketing team to support implementation and review new processes and operating models. Subject/Sector Expertise \tProvides proactive professional advice and support to internal customers to ensure local and Exams specific requirements are high quality, effective and compliant with marketing policy, process and governance. \tEnsures the development of high quality and effective marketing plans and solutions using and sharing marketing expertise. \tProactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise. Commercial and financial management \tUsing agreed corporate systems and processes, plans and manages the budget for the cluster/country with regards to marketing plans and programmes. \tConducts quarterly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. \tShows an understanding of value for money and cost effectiveness in the advice, recommendations and service support they provide to colleagues in the business teams supporting them to achieve return on investment (ROI) for the marketing budget. Relationship and stakeholder management \tProactively participates in the Marketing Community of Practice developing good working relationships with marketing colleagues across the organisation and the business. \tDevelops peer/personal networks within and outside Marketing to enhance own knowledge and expertise. \tProactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions. Leadership and management \tPlans and prioritises work activities to ensure effective delivery of marketing activities over a quarterly to annual time horizon. \tShares intelligence, experience and ideas to support global marketing in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness. Role specific knowledge and experience: Essential requirements: \tUniversity Degree qualification in marketing or business \tSignificant experience in a marketing position at a national level within a large and complex organization \tDemonstrable experience in developing marketing strategies and plans \tDemonstrable experience in managing supplier relationships Desirable: \tRelevant professional accreditations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. \tExperience in a global organisation \tEvidence of successful line management of a small team remotely \tExperience in Exams market Deadline: Aug 3, 2023 How to Apply: Interested and qualified candidates should Click Here to apply.