Analyst – Proposition and Customer Insights, Marketing at MTN Nigeria

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

Job Title: Analyst – Proposition and Customer Insights, Marketing

Requisition Number: 5567

Location: Ikoyi, Lagos

Job type: Full-time

Job Category: MTN Level 2
Reports To: Manager – Proposition and Customer Insights High Value Prepaid
Division: Marketing

Mission

• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for High Value segment of the consumer market.
• Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.

Description

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the High Value segment
• Monitor projects and ensure they are delivered to budget and on time.
• Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNNs High Value Segment customers.
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review and monitor demographic profiles of the High Value segment customers
• Work with the Youth Segment Manager in the development of advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the High Value market place
• Maintain and build the High Value brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.

Requirements
Education:

• First degree in any related discipline
• Fluent in English

Experience:
3-7 years’ experience which includes:

• Customer contact and understanding of consumers
• Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/FMCG

Application Closing Date
22nd April, 2025.

How to Apply: Interested and qualified candidates should Click here to apply online