Customer Relationship Management (CRM) Specialist at Moniepoint Incorporated

Moniepoint Incorporated is a global business payments and banking platform and recently became QED Investors’ first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.

Job Title: Customer Relationship Management (CRM) Specialist

Location: Lagos

About The Role

• We are seeking a candidate who is passionate about designing customer journeys, executing CRM campaigns, measuring effectiveness, and continuously optimizing performance.
• We take an experiment-driven approach, so an analytical mindset, creativity, and a bias for action are key to thriving on the team.

What You’ll Get To Do

• Create and launch engaging CRM campaigns that drive engagement, retention, and reactivation.
• Build campaigns and automated flows in our CRM tool (Braze) across multiple channels including email, push notifications, SMS, and in-app messaging.
• Propose innovative, hypothesis-driven CRM campaigns with clear success criteria.
• Coordinate all campaign activities with relevant stakeholders: data governance, planning, segmentation, setup, QA, and performance evaluation.
• Design and run structured A/B tests, document learnings, and share best practices across teams and markets.
• Monitor, analyze, and optimize CRM KPIs.
• Continuously improve customer communications to strengthen user lifecycle outcomes.

To succeed in this role, you should have

• 3–5 years of experience in CRM or multi-channel marketing.
• Strong understanding of customer lifecycle journeys, loyalty, and retention programs.
• Proven experience with CRM and campaign management tools (experience with Braze is a plus).
• Analytical and data-driven with a good eye for messaging and content that performs.
• Ability to think in cause-and-effect and recommend actionable solutions.
• You treat every campaign as a learning opportunity and optimize based on results.
• Effective collaborator, comfortable working in international and cross-functional teams.
• Excellent written and verbal communication skills in English.
• Basic knowledge of HTML and/or JavaScript is a plus.

Application Closing Date
Not Specified.

How to Apply: Interested and qualified candidates should Click here to apply online

What to expect in the hiring process

• A preliminary phone call with the recruiter
• A technical interview with the Head of CRM.
• A case study
• A behavioural and technical interview with a member of the executive team.