Digital Marketing Manager at Fashion Companion

Commitment: Full-time (Voluntary with Incentives)

About Us

• Fashion Companion is an innovative AI-driven platform that helps users make outfit decisions and find alternatives for unavailable items. Our app provides personalized styling recommendations based on user preferences, body type, and occasion while integrating shopping features for a seamless experience. We leverage machine learning and fashion to bring personalized styling to everyone, simplifying the way people dress and shop.

About the Role

• We’re seeking a highly motivated Fashion Digital Marketing Intern to join our dynamic team. This voluntary role offers valuable hands-on experience, growth opportunities, and exciting incentives. You’ll work alongside experienced professionals in the fashion-tech space, gaining exposure to a wide range of marketing strategies and tools.

Key Responsibilities

• Social Media Strategy & Content Creation: Curate and schedule engaging content across platforms (Instagram, TikTok, Pinterest, etc.) to increase brand awareness within the fashion community.
• Fashion Trends & Audience Engagement: Monitor fashion trends and engage with followers, influencers, and brand ambassadors to grow our community.
• Influencer Outreach: Identify and collaborate with fashion influencers and bloggers to expand brand presence.
• Lead Generation & Engagement: Implement lead generation tactics to attract new users, including contests, giveaways, and collaborations with fashion brands.
• SEO & Fashion Keywords: Use fashion-related SEO practices to optimize web and blog content, improving search engine rankings for fashion queries.
• Data Analytics: Track key performance metrics (KPIs) for social media, campaigns, and website traffic to refine marketing efforts based on data-driven insights.
• Email Marketing & Campaigns: Assist in developing email marketing campaigns, focusing on fashion product launches, styling tips, and promotions.
• Collaborative Campaigns: Work closely with the design team to create visually compelling and on-trend marketing materials, ensuring alignment with the latest fashion aesthetics.

What You’ll Get

• Real-world experience in digital marketing within the fashion-tech industry
• Mentorship from experienced digital marketers
• Exposure to the fashion industry and opportunities to work on trend-driven campaigns
• Incentives including possible future paid opportunities, access to premium fashion events, and more

About You

• Passionate about fashion and digital marketing
• Up-to-date with the latest fashion trends, influencers, and industry happenings
• Familiarity with social media marketing, lead generation, and web analytics
• Strong communication skills with the ability to collaborate in a remote team
• Comfortable analyzing data to inform marketing decisions
• Previous experience in the fashion or tech industry is a plus, but not required

Qualifications

• Experience or knowledge of Fashion Marketing: Previous experience with fashion marketing campaigns or an interest in the fashion industry will help you stand out.
• Social Media Expertise: Comfortable using platforms like Instagram, TikTok, and Pinterest, and stay updated on their fashion-related features and trends.
• – SEO & Digital Marketing: Basic understanding of SEO for fashion blogs or websites, as well as digital advertising (Google Ads, Facebook Ads) focused on fashion audiences.
• Visual Content Creation: An eye for fashion aesthetics and the ability to work with design teams to create trendy and attractive visuals.
• Strong analytical mindset and ability to interpret data to drive marketing decisions
• Ability to work independently and collaboratively in a remote team
• A bachelor’s degree in Marketing, Fashion, Communications, or related field is an advantage but not required