Company Info
CredPal is a financial technology company that provides credit cards for consumers to meet their immediate financial needs. We are leveraging technology and the retail industry to provide a modern consumer credit solution for Africa and beyond.
Title: Growth Manager
Location: Yaba, Lagos
Job Type: Full Time
Level: Mid-level
What to Expect
- As a Growth Manager you will effectively drive the growth and success of our products. The ideal candidate will have a strong background in data and analytics, with the ability to use data to inform strategy and decision-making.
What You’ll Do
- Lead and execute strategy for user growth focused on user acquisition, activation and retention.
- Build growth tactics to generate qualified traffic and conversions.
- Utilize marketing intelligence to vet key segments and targets.
- Work closely with the data team to conduct in-depth analysis, optimize iterative functions, and improve various operational indicators.
- Manage marketing campaigns and create systems to evaluate and improve performance.
- Track and optimize performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
- Drive brand building, conversions, and marketing funnel construction and execution
- Plan and oversee digital marketing strategy and user acquisition campaigns using a variety of strategies(LinkedIn, Google, Facebook, Twitter, financial media etc) , ads, paid media using digital marketing platforms/tools.
- Understand customer’s needs and critical business issues to enhance customer satisfaction and business outcomes.
- Create and manage a budget for product growth.
- Design and implement metrics to monitor the success of processes, and refine the process flow based on actual on-ground feedback.
- Monitor market trends and conduct competitor studies to identify areas of improvement
- Works closely with sales and account management teams to gather feedback and identify opportunities to expand the company’s addressable market.
- Stay up-to-date on the latest analytics tools and techniques, and select the appropriate ones for a given project or problem.
- Develop and deliver presentations and reports on product growth metrics and trends to senior management.
What you’ll Bring
- Minimum of Bachelor’s Degree in a related field.
- 5-7 years of experience in a similar role as a Product or Growth Marketer.
- Analytical mindset and problem solving comes naturally to you.
- A desire to understand consumer behavior and mindset.
- Enthusiastic and excited about opportunities to learn all aspects of product suite
- A hacker’s type mentality full of curiosity and creativity.
- Experience at early stage startup (advantageous).
- Track record of meeting and exceeding aggressive user acquisition goals in a hyper-growth environment.
- Understand and love technology. You see every problem from a technology lens.
- Comfortable working hands-on in a fast-paced start-up environment.
- Comfortable with identifying relevant metrics, execution processes and keeping an eye out for details.
- Excellent logical thinking, keen user insight, creative, and habitual data-driven working methods.
- Highly organized, multi-tasking skills, take ownership.
- Successful track record of managing conversion rates.
- Previous outstanding performance in project management.
Preferred Requirements:
- Strong business acumen and analytical thinking abilities.
- Fin tech/ Financial Services experience.
- Comfortable translating high-level business requirements into structured, analytical steps.
- Strong Data Fluency: quantitative and predictive analysis with logical reasoning.
- Product Performance Management.
- Cross-functional relationships and stakeholder management.
- Market analysis and benchmarking.
Benefits
- Competitive salary.
- Medical coverage.
- Our people thrive, they are given opportunities to be creative and innovative in areas of expertise.
- Flexible work schedules (remote friendly) and an open and collaborative team environment.
- Internal opportunities – we believe in growing our own!
- Opportunity to build your career.
- Smart and engaging colleagues who’re invested in your growth.
Deadline: Not Specified.
How to Apply: Interested and qualified candidates should Click Here to apply online