Company Info
Large organization
200 + Employees
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential.
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
1). RTC Transformation Lead
Job Requisition ID: JR1103387
Location: Ikeja, Lagos
Job Type: Full time
Level: L4
Reports To: Business Effectiveness Director
Purpose of Role
- The role is responsible for defining and embedding the Route to Consumer ground-breaking requirements within the region.
Top Accountabilities
- Determine the vision, strategy required and mode of execution to develop the outstanding practices that ensure that Diageo achieves its vision. The ideal Distributor is one that can run as a financially capable, independent and fully operational Distributor; with an accurate organisation set up and right personnel.
- Commercial (including but not limited to the following work-streams: field sales, key account, distributor management, retail outlet service levels, trade terms, innovation, key relationships with key enabling collaborators, contract management for key partnerships).
- Logistics (including defining the Distribution requirements and structure, like warehousing, logistics processes, route coverage, cost-to-serve- model, and inventory model),
- Customer Service (including Case fill rate and Order fill rate, Order to Cash processes, Replenishment Programs, customer inventory management processes, order management and customer teamwork programs),
- Finance (including Cost to Serve analysis, investment modelling for supply & commercial, and ensuring a ground-breaking solution for working capital constraints thru the full chain – retailer, distributor, wholesaler, Diageo, Profit and Loss modelling across markets, Cash-flow management, financing schemes for distribution infrastructure) as well as the supporting technology to enable trading-Automation platform that supports in-field execution (EDGE), eB2B, eB2C to enable e-commerce solutions.
- Lead a senior cross-functional team that includes Commercial, Logistics, Customer Service, Finance, and Technology/Automation during all stages of the Route to Consumer transformation: Diagnosis, Design, Pilot and Implementation
- Facilitate the development of the route-to-consumer model for the region, initiate plans and initiatives to accelerate growth in existing whilst also proactively tapping into emerging channels
- Accountable for the implementation of the RtC transformation and supporting toolkits; for example, Field Sales Process, Working Capital solutions,
- Responsible for delivering the Route to Consumer critical metrics, which will be defined during the RtC design phase.
- Ensure that the RTC functional leads, and workstream leads are fully operational and delivering the project important metrics.
- Apply standard methodology toolkits against all workstreams to define the prescribed process & critical metrics for the market. Toolkits to include: Field Sales Process, Key Account Process, Distributor & Wholesaler Process, Innovation Process, Logistics Process, Target Setting & Reporting
- Develop and Implement distribution partner RTM Playbook to drive consistent elite distribution partner standards in order to drive consistent revenue growth. This will include development and implementation of word-class distribution partner trade terms and incentive plans across markets.
- Reviewing distribution partner performance on automation platform to gain insights and target impactful activities with desired Return on Investment (value)
- Own the Diageo’s in-market business P&L by driving category growth and mix
- Develop and implement a Capability training program for the Distributor Leadership Team on Commercial, Finance, HR, Supply & IS.
- To initiate and take leadership in implementing motivating incentives to the distributor teams to support new route to market for spirits to deliver outstanding results for spirits.
- To build productive working relationships with customers (Internal and external, Diageo and 3rd Party) and in-market field sales teams.
Qualifications, Experience and Leadership
- 7 years of Management experience with a consistent track record of delivering results;
- Cross-functional management experience
- Experience with various RTC models, both supply and commercial.
- Strong commercial savvy and proven track record to generate insights from data sources
- Experience implementing a change program or redefining a business model
- Strong experience and knowledge in Distributor Management, Sales Management, Logistics, Customer Service, Diageo Way of Selling, Key Accounts, and S&OP.
- Experience with various routes to market
- Strong customer P&L understanding and appreciation of working Capital structure and drivers of profitability.
- High level of business acuity and project management across functions
- Needs to be a recognized functional expert within the business
- Proven track record to influence team members across functions and levels as this role must work with existing teams and external resources and able to influence senior levels.
- Pragmatic approach to implementation of concepts and problem-solving skills
- Ability to lead and supervise virtual teams and work under tight deadlines across functions.
Application Closing Date
26th February, 2025.
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2). Consumer Planning/Research Manager
Job Requisition ID: JR1109528
Location: Lagos
Job Description
- The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
- This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
- This role is responsible for transforming how our brands connect with consumers efficiently and effectively.
- The role will implement the key principles of the Connections Planning Model and deliver world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams.
Responsibilities
- Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Work in collaboration with senior stakeholders to influence media investments decisions.
- Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
Requirements
- 4 years of integrated media or connections planning experience, with strong social and digital media experience
- Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
- Successful and productive relationship management with agency partners
- Strong drive and determination. A track record of beta testing & optimization.
- Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
- A master at influencing skills across all levels of the organization to build belief in others and drive action
Application Closing Date
28th February, 2025.
How to Apply: Interested and qualified candidates should use the links below to apply: