Company Info
Large organization
200 + Employees
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential.
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
1). Marketing Resource and Effectiveness Manager
Job Requisition ID: JR1111830
Location: Ikeja, Lagos
Job Type: Full Time
Purpose of Role
- The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
- This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
- The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.
Top Accountabilities
- Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
- Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
- Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
- Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
- Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.
Qualifications, Experience, And Leadership
- Strategic thinking – A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
- Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
- Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
- Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
- Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
- Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
- Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
- Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.
Flexible Working Statement:
- Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.
Rewards & Benefits Statement
- We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Application Closing Date
9th May, 2025.
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2). Customer Marketing Executive
Location: Ikeja, Lagos
Employment Type: Full-time
Purpose of Role
- Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
- Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).
Role Responsibilities
Activities Planning:
- Develop an activity master calendar on a quarterly basis.
- Collaborate with sales & marketing teams to execute activities as per plan.
Activation Execution:
- Track pre and post-M&E approvals for the Customer Marketing department
- Manage activities calendar ensuring timely rollout.
Performance Monitoring:
- Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
- Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth
Communication Leadership:
- Showcase best practice and customer marketing wins internally and externally
Evaluation & Insights:
- Evaluate sales & marketing activity effectiveness regularly.
- Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.
Experience / Qualifications
- Bachelor’s Degree in Business Administration or Marketing
- Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
- Ability to manage multiple projects simultaneously while maintaining high attention to detail
Application Closing Date
8th May, 2025.
How to Apply: Interested and qualified candidates should use the links below to apply:
