Offline Events Manager at FairMoney

FairMoney Nigeria is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

Job Title: Offline Events Manager

Location: Lagos

Employment Type: Full Time (Hybrid)

Job Summary

• The Offline Events Manager is responsible for planning, managing, and executing all offline events and activations for FairMoney in Nigeria.
• This includes creating impactful market activations, organizing promotional events, distributing merchandise based on the set tier system, and identifying new ideas to accelerate growth across FairMoney’s products, with a special focus on the FairMoney Business unit.
• The role requires a strategic thinker and an operational executor who understands the Nigerian market dynamics.
• The candidate must be able to lead initiatives to drive customer engagement and brand visibility and ensure alignment with the company’s growth objectives.

Key Responsibilities
Event Management and Execution:

• Plan, coordinate, and execute all offline events and activations, including market storms, trade fairs, and community engagements.
• Collaborate with cross-functional teams to ensure events align with marketing and product goals, particularly for FairMoney Business.
• Develop detailed event plans, including objectives, timelines, budgets, and KPIs.

Market Activation and Growth Strategy:

• Design and implement activations to increase product awareness and customer acquisition, focusing on the FairMoney Business user base.
• Identify growth opportunities and create new offline strategies to penetrate untapped markets.
• Monitor and analyze the effectiveness of events and activations, providing insights to optimize future initiatives.

Merchandise Distribution:

• Oversee the distribution of branded merchandise according to the established tier system.
• Manage inventory, ensuring the availability of materials for events and campaigns.
• Innovate ways to use merchandise as a tool to engage target audiences and reinforce brand loyalty.

Vendor and Partner Management:

• Identify and collaborate with reliable vendors, agencies, and third-party partners to deliver seamless event execution.
• Negotiate contracts and manage relationships to ensure cost-effective and high-quality deliverables.

Budgeting and Reporting:

• Prepare and manage event budgets, ensuring efficient allocation of resources.
• Track and report on event performance, including attendance, engagement, and ROI metrics.

Requirements
Educational Background:

• Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.

Experience:

• At least 3 years of experience in event management, brand activations, or field marketing, preferably in the fintech or FMCG sector.
• Proven track record of managing large-scale events and activations in Nigeria.

Skills and Competencies:

• Event Planning & Execution: Expertise in coordinating events from concept to completion.
• Analytical Thinking: Ability to measure and analyze the impact of events on business growth.
• Creativity: A flair for developing engaging and innovative offline marketing strategies.
• Project Management: Strong organizational skills to manage multiple events simultaneously.
• Budget Management: Competence in planning and managing budgets effectively.
• Communication & Leadership: Excellent interpersonal skills to collaborate with teams and vendors.
• Knowledge of the Nigerian market and cultural nuances.
• Experience in marketing financial products to SMEs or small businesses.
• Familiarity with merchandise distribution strategies.
• Passion for offline community engagement and grassroots marketing.

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus.

Application Closing Date
Not Specified.

How to Apply: Interested and qualified candidates should Click Here to apply online

Recruitment Process

• A screening interview with one of the members of the Talent Acquisition team for 30 minutes.
• Technical Interview with the Hiring Manager for 45-60 minutes.