Company Info
Large organization
200 + Employees
Sunlight Resources Limited
Sunlight Resources Limited operates as a Food & Snack Production Company located within the Mushin area of Nigeria. With a business history spanning over 16 years, this enterprise was initiated as a collaborative effort between a father and his son. The inception of Fun Snax dates back to 2005, when this innovative pair introduced their delectable and airy cheeseballs to the public in their hometown of Lagos, Nigeria.
1). Area Sales Manager (ASM)
Location: Port Harcourt, Rivers
Job Responsibilities
- Develop and provide weekly/monthly sales forecasts for your area, in line with the Annual Business Plan (ABP), to the Regional Sales Manager (RSM) and agree on sales and marketing targets for the period with the RSM.
- Allocate weekly/monthly targets to the sales representatives, including overall sales volumes, category mix, product availability, and visibility standards.
- Drive sales in the region through the sales team to ensure that all sales, availability and visibility targets are met.
- Enforce minimum drop volume standards for different categories of customers to eliminate “stock out” situations.
- Conduct extensive market mapping and develop comprehensive route plans, with the SRs, for maximum secondary channel coverage within the assigned region.
- Ensure that sales representatives make a minimum of 25 calls per day in the secondary channel as per agreed route plans. Track actual calls versus calls scheduled and productive calls versus actual calls made. Coach and correct as needed.
- Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
- Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget. Provide feedback on the effectiveness of all such activities to the RSM as per approved reporting format.
- Ensure that all costs incurred are within approved budget. This includes cost of promotions, BTL activities, secondary freight and manpower.
- Monitor and control POS/promotional materials costs through optimum utilization.
- Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
- Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
- Develop and execute action plans in case a distributor falls behind on the monthly target.
- Monitor the distributors’ storage practices and facilities to ensure zero spoilage.
- Develop strong relationships and close collaboration with all distributors in your area to maximize their sales performance and prevent attrition.
- Encourage distributors to invest in delivery infrastructure to drive timely fulfillment of all secondary channel orders.
- Devise and recommend appropriate incentive schemes to assist distributors in developing their delivery infrastructure.
- Any other duties as directed by the RSM/NSM.
Requirements
- Interested candidates should possess a Bachelor’s Degree, HND or Master’s Degree in relevant fields with 4 – 11 years work experience.
===
2). Regional Sales Manager (RSM)
Location: Lagos
Description
- Conduct extensive market mapping and develop comprehensive journey/route plans, with the ASMs, for maximum secondary channel coverage within the assigned region.
- Develop and provide weekly/monthly sales forecasts for your Region, in line with the Annual Business Plan (ABP), to the Zonal Sales Manager (ZM) and agree on sales and marketing targets for the period with the Zonal Sales Manager.
- Allocate weekly/monthly targets to the ASM, SE, VSR, including overall sales volumes, category mix, product availability, and visibility standards.
- Drive sales in the region through the sales team to ensure that all sales, availability, and visibility targets are met.
- Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
- Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget.
- Provide feedback on the effectiveness of all such activities to the ZM as per the approved reporting format.
- Ensure that all costs incurred are within the approved budget. This includes the cost of promotions, BTL activities and secondary sales.
- Monitor and control POS/promotional materials cost through optimum utilization.
- Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
- Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
- Develop and execute action plans for the monthly target.
- Monitor the distributors across the region, for their storage practices and facilities to ensure zero spoilage.
- Develop strong relationships and close collaboration with all distributors in your region to maximize their sales performance and prevent attrition.
- Any other duties as directed by the Zonal Business Manager.
Requirements
- Interested candidates should possess a Bachelor’s Degree, HND or Master’s Degree in relevant fields with 4 – 12 years work experience.
===
3). Area Sales Manager (ASM)
Location: Kaduna
Job Responsibilities
- Develop and provide weekly/monthly sales forecasts for your area, in line with the Annual Business Plan (ABP), to the Area Sales Manager (ASM) and agree on sales and marketing targets for the period with the ASM.
- Allocate weekly/monthly targets to the sales representatives, including overall sales volumes, category mix, product availability, and visibility standards.
- Drive sales in the region through the sales team to ensure that all sales, availability and visibility targets are met.
- Enforce minimum drop volume standards for different categories of customers to eliminate “stock out” situations.
- Conduct extensive market mapping and develop comprehensive route plans, with the SRs, for maximum secondary channel coverage within the assigned region.
- Ensure that sales representatives make a minimum of 25 calls per day in the secondary channel as per agreed route plans. Track actual calls versus calls scheduled and productive calls versus actual calls made. Coach and correct as needed.
- Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
- Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget. Provide feedback on the effectiveness of all such activities to the RSM as per approved reporting format.
- Ensure that all costs incurred are within approved budget. This includes cost of promotions, BTL activities, secondary freight and manpower.
- Monitor and control POS/promotional materials costs through optimum utilization.
- Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
- Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
- Develop and execute action plans in case a distributor falls behind on the monthly target.
- Monitor the distributors’ storage practices and facilities to ensure zero spoilage.
- Develop strong relationships and close collaboration with all distributors in your area to maximize their sales performance and prevent attrition.
- Encourage distributors to invest in delivery infrastructure to drive timely fulfillment of all secondary channel orders.
- Devise and recommend appropriate incentive schemes to assist distributors in developing their delivery infrastructure.
- Any other duties as directed by the RSM/NSM.
Requirements
- Interested candidates should possess a Bachelor’s Degree, HND or Master’s Degree in relevant fields with 4 – 11 years work experience.
Deadline: Aug 11, 2023.
How to Apply: Interested and qualified candidates should send their CV to: [email protected] using the Job Title eg: “ASM” as the subject of the mail.