Head of Marketing at straitPay

Lagos

Straitpay

Company Info

Large organization

101 to 150 Employees

straitPay is a fin-tech company on a mission to make spending & investing in Africa a lot easier and convenient for anyone interested in Africa.

straitPay is a fin-tech company on a mission to make spending & investing in Africa a lot easier and convenient for anyone interested in Africa. We believe that there is a lot of potential on the African continent, which is why at Straitpay – We believe in Africa. We are a Fin-tech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in Africa. You can be a part of this exciting journey, and make a difference in the African fintech space.

Job Title: Head of Marketing

Location: Lagos

Employment Type: Full-time

Role Summary

  • We are looking for a strategic, creative, and results-oriented Head of Marketing to develop and execute country-specific marketing strategies that align with the overall group objectives.
  • This role is critical in building and maintaining straitPay as a strong and recognizable brand.
  • The Head of Marketing will be responsible for managing both digital and offline marketing campaigns, driving growth in key products, leading a talented marketing team, and ensuring effective communication of our brand message.

Key Responsibilities
Strategy:

  • Develop a comprehensive marketing strategy for straitPay; with a major focus on the African market.
  • Defining straitPay’s marketing and sales budget and expenditure (budget allocation and spend).

Branding:

  • Ensuing that there’s a standardized and recognizable logo.
  • Ensuring that the company has brand guidelines and that anyone working on creatives internally and externally adheres to: the colors, logo placement, brand tone.
  • Controlling when, how and where the company’s merchandise is deployed.
  • Defining and managing the brand communication strategy using a variety of channels.
  • Owning the development and messaging of the brand narrative.
  • Creating, executing, and managing marketing programs and campaigns.
  • Staying current on market trends and competitive activity.

Corporate Communication:

  • Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
  • Developing and implementing marketing and communications campaigns and strategies and monitoring their success
  • Defining KPIs for each communications channel which will indicate a campaign’s level of success
  • Determining strategic communications campaigns that will help further organizational goals
  • Creating internal communications protocols and initiatives that will foster employee morale
  • Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more
  • Writing and delivering internal newsletter on a monthly basis
  • Representing the organization at events and press conferences
  • Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level.

Digital Marketing & Content Creation:

  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designing, building, and maintaining the company’s social media presence.
  • Measuring and reporting performance of all digital marketing campaigns and assessing against goals ROI and KPIs).
  • Identifying trends and insights and optimizing spend and performance based on insights.
  • Brainstorming new and creative growth strategies through digital marketing.
  • Planning, executing, and measuring experiments and conversion tests.
  • Utilizing strong, analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifying critical conversion points and drop off points and optimizing user funnels.
  • Collaborating with agencies and other vendor partners.
  • Evaluating emerging technologies.

Public Relations:

  • Commissioning or undertaking relevant market research.
  • Planning publicity strategies and campaigns.
  • Writing and producing presentations and press releases.
  • Dealing with enquiries from the public, the press, and related organisations.
  • Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
  • Speaking publicly at interviews, press conferences and presentations.
  • Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
  • Analysing media coverage.
  • Liaising with investors, managerial and journalistic staff about budgets, timescales and objectives.

Team Leadership & Collaboration:

  • Lead, mentor, and motivate a high-performing marketing team.
  • Foster a collaborative working environment with other departments to ensure the successful implementation of marketing strategies.
  • Manage external vendors and partners to ensure high-quality execution of marketing campaigns.

Qualifications & Experience

  • Candidates should possess relevant qualifications in a related field.
  • 8 – 10 years of experience in marketing, with a strong focus on the Fintech, and financial services sector.
  • Proven track record in developing and executing successful marketing strategies/campaigns.
  • Strong experience in brand management, digital marketing, content creation.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.
  • Strong understanding of public relations and media management.
  • A results-driven mindset with a focus on ROI and measurable outcomes.

Desired Skills:

  • Experience in the fintech or financial services industry is highly preferred.
  • A deep understanding of digital marketing tools and platforms (social media, Search Engine Optimization – SEO, Search Engine Marketing – SEM, email marketing, etc.).
  • Ability to think creatively and strategically to drive growth and brand awareness.
  • Ability to independently come up with new ideas, develop strategies, and take initiative to execute them.
  • Strong analytical skills with the ability to assess campaign performance and adjust strategies as needed.
  • Proven experience managing events and building partnerships to enhance brand presence.

Why Join Us?

  • Competitive compensation and benefits.
  • Be part of a fast-growing fintech transforming financial access in Africa.
  • Work in a dynamic and innovative environment with global exposure.
  • A mission-driven company where your work directly contributes to empowering Africans worldwide.
  • Join us and play a key role in building a compliant and trusted financial ecosystem!

Application Closing Date
1st July, 2025.

How to Apply: Interested and qualified candidates should Click here to apply online

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