Company Info
DeFi Planet is a digital platform focused on Web3 including Blockchain Technology, Cryptocurrencies and Decentralized Finance (DeFi). Our vision is to serve as a globally trusted source of Web3 Intelligence. Our purpose is to inform and educate investors, technologists, policymakers, and enthusiasts from traditional professional sectors about Web3.
Title: Digital Marketing & Technology Manager – Crypto Publication
Location: Nigeria
Employment Type: Full-time
Role Responsibilities
- Overall responsibility for managing our WordPress Website, Digital Marketing Activities, Social Media Accounts, and Technology Tools.
- Participate actively as a member of the Management Team to develop the business, develop new products, expand into new areas, and build positive 3rd party relationships.
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, paid ads (Pay Per Click (PPC), display ads, etc.) Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).
- Building and maintaining the brand’s presence across multiple social media channels.
- Liaise with external technology providers to ensure the smooth and efficient running of the platform, including the timely remediation of any problems.
- Publish Articles on the website and ensure proper use of tags, keywords, featured images, SEO (links, meta descriptions), etc.
- Manage our Social Media accounts, including posting high-quality content on Web3 and the Crypto-economy, including articles, polls etc.
- Serve as the Lead Community Manager for our various social media channels (e.g. Twitter, LinkedIn, Facebook, Instagram, Telegram, etc), and respond to comments, DMs, and shares.
- Draft / Review posts for our social media channels. Repost snippets of web content on public directories like Medium & Quora.
- Manage the Graphic Designer to ensure professional images are created for DeFi Planet publications.
- Research and identify trending news/happenings on Crypto, DeFi, Blockchain and Web3 (from credible sources), and share with the writers & editors for content development.
- Conduct in-depth research into crypto-related topics, including blockchain projects, crypto platforms, DeFi protocols, NFTs, DAOs, crypto gaming, crypto metaverses, etc., and track emerging trends in the blockchain sector.
- Develop multimedia content including animated videos, reels, memes etc.
- Publish our weekly DeFi Planet Newsletter on LinkedIn and send to our Email subscribers.
- Lead the production of our audio podcast show, the ‘DeFi Planet Podcast’.
- Use analytics data and SEO research to understand what our users want and seek to fill gaps in the market.
- Proactively supporting business development activities. Proactively join social media channels of blockchain firms & projects and reach out to develop relationships.
Requirements (Essential)
- Degree in a relevant area, e.g., Computer Science, Marketing, Media etc.
- Native English speaker with excellent communication skills.
- At least 3 years’ experience in digital marketing, SEO, and content marketing.
- A good understanding of, or strong interest in, blockchain technology and cryptocurrencies.
- Experience of working with WordPress.
- An enthusiastic individual who is passionate about technology, innovation, blockchain, and the crypto economy.
- Impeccable attention to detail. You have the ability to multitask in a fast-paced environment.
- Excellent organizational, project management, and operational qualities.
- Strong interest in understanding emerging technologies e.g. AI, data science, etc.
Desirable:
- Experience in working for a Publication or Crypto/DeFi organisation.
- Experience and knowledge of blockchain technology and cryptocurrencies.
- Knowledge of one or more software programming languages.
- Demonstrable experience in growing brand audiences in previously held positions.
Soft Skills:
- Curiosity & self-motivation
- Pro-active / “can do” attitude
- Desire to add long-term business value
- Ambition to help grow a startup in the blockchain space.
Remuneration
- Salary: N80,000 – N100,000 Monthly.
- Plus a discretionary 13th month / Xmas bonus.
Deadline: 18th February, 2023.
How to Apply: Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.