Director of Marketing And Business Development at Essential Media Group

Role Overview:

• As a Business Development/Marketing Executive at Essential Media Group, you will play a pivotal role in developing, promoting, and expanding our diverse range of brands across multiple platforms. Your primary focus will be to strategize, execute, and manage marketing campaigns while fostering partnerships and opportunities for brand growth and exposure.

Key Responsibilities:

Brand Development and Strategy:

• Brand Promotion: Devise and implement strategic marketing plans to promote and enhance visibility for Essential Media Group brands.
• Market Analysis: Conduct comprehensive market research and analysis to identify market trends, consumer behaviors, and competitor strategies.
• Brand Positioning: Develop and maintain a strong brand identity aligned with our mission, ensuring consistent messaging across all platforms.

Business Development:

• Partnership Cultivation: Identify and foster strategic partnerships with industry leaders, sponsors, and collaborators to drive brand growth and revenue generation.
• New Business Opportunities: Explore and pursue new avenues for expansion, revenue streams, and market penetration aligned with our brand ethos.
• Event Management: Oversee and support the planning and execution of key events such as the Made by Design Show, IDEA Awards, Design Week Lagos, and the ID Buyers Guide Show.

Marketing Initiatives:

• Campaign Management: Plan, execute, and optimize marketing campaigns across digital, print, and event platforms to maximize brand exposure and engagement.
• Content Development: Collaborate with content creators and production teams to create compelling, on-brand marketing collateral and campaigns.
• ROI Analysis: Track, measure, and report on the performance and effectiveness of marketing initiatives, utilizing metrics to refine strategies.

Relationship Management:

• Client Engagement: Maintain strong relationships with existing clients, partners, and stakeholders, ensuring exceptional service delivery and fostering long-term connections.
• Team Collaboration: Work closely with cross-functional teams including sales, creative, and production, ensuring alignment and synergy across departments.

Requirements:

• Experience: Minimum of [X years] in business development, marketing, or related roles within the media/entertainment industry.
• Industry Knowledge: Deep understanding of media, print, digital, and event production landscapes, preferably within the African market.
• Strategic Thinker: Proven ability to develop and execute innovative and effective marketing strategies aligned with business objectives.
• Networking Skills: Strong networking abilities with a track record of cultivating and maintaining partnerships.
• Communication: Excellent verbal and written communication skills with the ability to articulate brand messages effectively.
• Analytical Mindset: Proficiency in analyzing market data, interpreting trends, and making data-driven decisions.
• Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.

Sales and Revenue Generation:

• Drive exhibition sales by securing booth bookings for events and fostering relationships with exhibitors.
• Lead sponsorship sales initiatives, identifying and securing partnerships to enhance revenue streams.
• Develop strategies to maximize sales opportunities across diverse product offerings, including books available on Amazon.

Digital Marketing Expertise:

• Implement advanced digital marketing techniques to optimize online visibility for both events and book promotions.
• Utilize social media, SEO, and other digital channels to create impactful campaigns that resonate with the target audience.
• Stay abreast of emerging trends in digital marketing and implement innovative approaches for effective brand promotion.

E-commerce Management:

• Oversee and enhance the performance of our books on Amazon through strategic e-commerce management.
• Implement strategies to increase sales, customer reviews, and overall presence in the online marketplace.

Data-Driven Decision-Making:

• Utilize analytics tools to gather insights, measure campaign effectiveness, and make informed decisions for continuous improvement.
• Implement data-driven strategies to optimize marketing ROI and identify areas for growth and refinement.

Multi-Platform Branding:

• Develop cross-platform branding strategies to ensure a cohesive and impactful presence across various media channels.
• Integrate marketing efforts seamlessly across print, digital, and event platforms for a unified brand experience.

Innovative Partnerships:

• Identify and explore innovative partnerships, collaborations, and co-branding opportunities to expand brand reach and influence.
• Negotiate and secure strategic alliances that align with the company’s vision and contribute to overall growth.

Deadline: Not Stated

How to Apply: Interested applicants should Click Here to apply online.