Graduate Digital Marketing Executive at Campteller

Job Overview

• The Digital Marketing Executive will be responsible for developing, implementing, and managing online marketing campaigns to promote our brand, products, and services. This role requires a deep understanding of digital marketing strategies, excellent communication skills, and the ability to analyze data to drive successful marketing efforts.

Key Responsibilities

Develop and Execute Digital Marketing Campaigns:

•  Plan and implement multi-channel digital marketing campaigns across various platforms (e.g., social media, email, SEO, PPC).
•  Create and manage content for digital campaigns, ensuring brand consistency.

Social Media Management:

•  Develop and execute social media strategies to increase brand awareness and engagement.
•   Monitor and respond to social media interactions in a timely and professional manner.

SEO and SEM:

•  Optimize website content for search engines to improve organic search rankings.
• Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic.

Content Creation:

•  Produce engaging and high-quality content for blogs, social media, email newsletters, and other digital channels.
•  Manage and Collaborate with the design personnel to create visually appealing content.

Analytics and Reporting:

•  Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.
• Prepare regular reports on campaign performance and provide insights for improvement.

Email Marketing:

•  Develop and manage email marketing campaigns, including list segmentation, design, and A/B testing.
•   Analyze email marketing metrics to optimize performance.

Collaboration and Coordination:

• Work closely with sales and product development to align marketing strategies with business goals.
• Coordinate with external agencies and vendors as needed.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, with a portfolio of successful campaigns ( compulsory)
• Strong understanding of current digital marketing tools and strategies.
• Proficiency in using digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in Fintech or education will be an added advantage.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Familiarity with CRM software and marketing automation tools.

Benefits

• Professional development opportunities.
• Flexible working hours and remote work options.