Company Info
Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis.
Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis.
We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.
We are recruiting to fill the position below:
Job Title: Head, Consumer Brand Management
Location: Lagos
Employment Type: Full Time
Job Summary
- To lead brand marketing strategy and support the delivery of sustainable and profitable, market volume, value, and brand equity growth for assigned (consumer) products/brands.
Key Responsibilities
Marketing Strategy Development:
- Provide meaningful strategic input in the formulation and implementation of the annual brand plan and budget including formulation and implementation of promotional/sponsorship initiatives
- Support the head of marketing in planning and developing the growth strategy in conjunction with a product, consumer segment, market research, and Brand Managers
Product Marketing:
- Market intelligence – Be the expert on customers/users, who are they, how they buy, and their key buying criteria
- Understand the competitive landscape—Be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document consumer behavior and user journey, including where they get information, and the who, what, when, and why behind the decisions they make. Expected to use this insight to strategically drive improvement to our marketing & customer acquisition/retention
- Develop a marketing plan for the products you support including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Provide sales enablement – understand and support sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Brand Management:
- Provide expertise to the company in relation to brand development and maintain an awareness of any relevant developments in the field
- Provide support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace
- Develop and manage brand-specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage amongst existing customers)
- Coordinate all relevant stakeholders to ensure the campaign is implemented for all propositions
- Develop initiatives to increase customers’ satisfaction
- Contribute to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spend, revenue per customer (where applicable), return on investment, etc.
Market Research:
- Apply research skills to accomplish business objectives: analyse data, search for trends, develop key findings, conclusions, and indicated actions from qualitative/quantitative consumer and customer research
- Search and spin global best practices go to market processes and approach
- Compile briefs and reports on competitor intelligence, including insights around detailed positioning of products and segment propositions
Channel distribution partner management:
- Interface with channel partners to drive cost-effective initiatives
- Leverage partnerships to drive brand visibility and usage of Interswitch’s products
Requirements
Education:
- A first degree from a reputable institution
- MBA from a reputable local/international institution is an advantage
- Membership in a professional association is desirable but not mandatory (CIM-UK, NIMN, APCON).
Experience:
- 5-8 years of active/relevant experience in a similar function with experience in building brands and managing in a competitive, complex, and dynamic environment.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
CLICK HERE TO APPLY