Head of Digital Growth (Project Manager) at Baobab Microfinance Bank

Baobab Microfinance Bank is the foremost digital financial inclusion group in Africa and China, serving individuals, micro and small companies. Our objective is to help our clients realize their full potential by providing straightforward and easy-to-use financial services. Baobab, which began as Microcred in 2005, now has over a million consumers and 3,800 staff in Burkina Faso, China, the Democratic Republic of the Congo, the Ivory Coast, Madagascar, Mali, Nigeria, Senegal, Tunisia, and Zimbabwe.

Title: Head of Digital Growth (Project Manager)

Location: Yaba, Lagos

Employment Type: Full-time

Mission

• We are seeking an experienced and forward-thinking Project Manager to join our team and take a pivotal role in embedding Go-to-Market (GTM) strategies into our product development and launch processes.
• In this role, you will be responsible for overseeing projects from conception to market delivery, collaborating with cross-functional teams to integrate effective GTM strategies into all aspects of our products.
• As a key driver of success, you will collaborate with cross-functional teams & stakeholders to deliver outstanding results, play a critical role in ensuring our products achieve maximum market penetration and sustainable growth.

Responsibilities
Project Management:

• Lead and manage the end-to-end project lifecycle, from ideation to product launch, ensuring all milestones and deadlines are met.
• Develop comprehensive project plans, including task allocation, timelines, and resource management, to effectively execute GTM strategies.
• Identify potential risks and challenges and proactively implement mitigation measures to minimize project roadblocks.
• Monitor project progress and provide regular updates to stakeholders, keeping them informed about project status, risks, and outcomes.
• Foster effective communication and collaboration among team members and departments to ensure successful project execution.

Go-to-Market Strategy:

• Conduct market research and analysis to identify target markets, customer segments, and emerging trends to inform GTM strategies.
• Collaborate with digital, marketing and sales teams to develop innovative GTM plans that align with business objectives and product value propositions.
• Define marketing messaging, positioning, and competitive differentiation for product offerings.
• Create and execute integrated marketing campaigns, considering various channels such as digital marketing, advertising, events, and promotions.
• Work closely with product development teams to ensure product features and enhancements align with market demands and customer needs.

Product Sales:

• Drive product sales by executing GTM strategies and engaging with prospective customers through various sales channels.
• Collaborate with sales teams to develop effective sales materials, presentations, and product demonstrations.
• Identify and pursue new business opportunities, partnerships, and distribution channels to expand the product’s market reach.
• Track sales performance and analyze data to identify areas for improvement and achieve sales targets.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Project Management, or a related field.
• 4+ years relevant work experience.
• Proven experience in project management with a focus on driving go-to-market strategies and product sales.
• Demonstrated success in launching and promoting products in competitive markets.
• Strong understanding of market research, customer behavior, and marketing principles.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in project management tools, CRM software, and data analysis.
• Ability to adapt to changing market conditions and make data-driven decisions.
• Creative problem-solving skills and a proactive approach to tackling challenges.

Preferred Qualifications:

• Project Management Professional (PMP) certification or equivalent.
• Previous experience in technology, software
• Familiarity with Agile or Lean methodologies for project management.

Deadline: 1st September, 2023.

How to Apply: Interested and qualified candidates should Click Here to apply online