Company Info
Large organization
First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
200 + Employees
First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
1). Senior MSA Marketing Intelligence/Analytics Officer
Job Identification: 1099
Location: Lagos
Employment Type: Full-time
Duties& Responsibilities
- Develop white papers and position papers as assigned by the GH, M&CC
- Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC
- Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
- Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
- Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
- Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness.
- Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
- Conduct market research and competitive analysis to identify opportunities and threats in the market.
- Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
- Uphold data privacy and compliance standard.
- Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
- Market research: Conduct research to identify market trends, opportunities, and challenges.
- Competitor analysis: Analyse competitors’ marketing strategies and performance.
- Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
- Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
- Insight generation: Identify and communicate actionable insights to inform marketing decisions.
- Staying up to date with industry trends and best practices in marketing analytics
- Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
- Conduct analysis and special projects as needed to support strategic initiatives.
Job Requirements
Education:
- Minimum Education: B.Sc. in Marketing, Analytics, or related field.
Experience:
- Minimum of 5 years’ experience in a marketing analytics or related role.
Application Closing Date
13th July, 2024.
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2). Research/Data Insight Analyst
Job Identification: 1099
Location: Lagos
Employment Type: Full-time
Duties& Responsibilities
- Data analysis: Collect, clean, and analyze large datasets to identify trends, patterns, and insights.
- Use statistical analysis techniques to interpret data and extract actionable insights.
- Develop research plans, surveys, and experiments to answer business questions and test hypotheses.
- Create reports, dashboards, and visualizations to communicate insights to stakeholders.
- Identify and communicate actionable insights to inform business decisions.
- Work with cross-functional teams to integrate data insights into business strategies.
- Oversee data analytics tools and platforms, ensuring data quality and accuracy.
- Stay up to date with industry trends and best practices in data analysis and research.
- Respond to business questions and requests with data-driven insights.
- Communicate complex data insights effectively to non-technical stakeholders.
- Refine analytical processes and methods to increase efficiency and accuracy.
- Assist in the development of business strategies and plans based on data analysis.
- Continuously evaluate and refine analytical processes to improve efficiency and effectiveness.
- Participate in meetings and presentations to share insights and recommendations with stakeholders.
- Monitor Key performance indicators (KPIs) and track metrics to measure the effectiveness of strategies and initiatives
Job Requirements
Education:
- Minimum Education: B.Sc in Humanities.
- Certification in Data Analytics
Experience:
- Minimum of 2 years’ experience in similar role or a role requiring data analytics skill.
Application Closing Date
13th July, 2024.
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3). Market Services Coordinator, Digital Campaign Management
Job Identification: 1097
Location: Lagos
Employment Type: Full-time
Duties& Responsibilities
- Support development of Digital Marketing strategy
- Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
- Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors
- Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
- Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
- Work with Content Development team and external agencies to develop digital campaign contents
- Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
- Oversee campaign execution and manage performance against agreed campaign activity and platforms
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Develop social media strategy and implement social media plan/initiatives
- Work with the Strategic Planning Lead to develop social media KPIs & Metrics
- Develop and manage guidelines for social strategies for FirstBank’s products
- Coordinate activities of the Social Media Armies
- Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
- Oversee development of social media messaging calendars and monitor calendar execution
- Monitor social media performance and develop action plan for continuous improvement
- Leverage digital trends and innovations.
Job Requirements
Education:
- Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Professional Diploma in Digital Marketing will be an added advantage or the relevant.
Experience:
- 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
- Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage.
Deadline: 13th July, 2024.
How to Apply: Interested and qualified candidates should use the links below to apply: