Company Info
Large organization
200 + Employees
GBfoods is the group that combines the multi-local reality with the entrepreneurial and innovative spirit that has guided the numerous enterprises and local brands that have shaped it since its inception 80 years ago.
GBfoods is the group that combines the multi-local reality with the entrepreneurial and innovative spirit that has guided the numerous enterprises and local brands that have shaped it since its inception 80 years ago.
1). Senior Brand Manager
Location: Lagos
The role is responsible for the following activities:
- Strategic Marketing Leadership
- Business Issue Analytics
- Growth Opportunity Sizing
- Where to Play/How to Win Strategy Setting
- Creative & Campaign Process Management Leadership
- Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
- Create & adapt relevant and differentiated shopper programs.
- Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
- Multi-functional Agency Management.
- Communication Strategy, pack design and Content Management.
- Business & Budget Management Leadership
- Innovation & Initiative Reviews
- Demand Planning
- Consensus & Sufficiency
- Marketing Budget & P2P Tracking
- Project Management (End to End innovation delivery)
- Business Case/Objectives/Opportunity Sizing
- 4 Cs Analyses
- Value Chain Evaluation
- Project Financial Viability & Operational Feasibility
- Delivery & Execution of Product & Communication
- Commercial & Marketing Planning
- Multi-functional Project Management
- Consumer Habits/Brand USP identification
- Execution Models
- Knowledge Sharing/Thought Leadership
Requirements:
- Minimum of B.Sc. (2:1), preferably MBA
- Minimum of 7 years’ relevant FMCG experience in similar role.
===
2). Business Development Director
Location: Lagos
Job description
- Lead cross-functional teams, manage existing partnerships, and evaluate company business goals
- Develop and deliver the sales strategy, achieve net sales and margin targets through effective leadership
- Monitor business strategies in order to ensure the long-term financial viability of the organization
- Manages performance and develop current staff and future team within the organization as per Performance Management Plan in order to facilitate high performance, succession planning and close performance gaps
- Manage performance and talent plan for team
- Implement functional plan and projects
- Negotiate and exceed financial & market share objectives
- Implement plans and to improve business profitability
- Maintain external stakeholder relations
- Manage internal/ key account/ third-party/ agents’ performance to exceed planned objectives
- Develop new categories into value chain
- Developing in-depth knowledge of company offerings to identify profitable business opportunities.
- Researching emerging trends and recommending new company offerings to satisfy customers’ needs.
- Develop Route To Market (RTM) strategies
Requirements
- Post Graduate qualification with relevant certification in Sales, Marketing or Business management is preferred
- Over 12 years’ experience; sector-specific sales experience including management experience in related business areas is preferred
- Experience across a broad range of sales channels is essential along with evidence of success
===
3). Channel Marketing Manager
Location: Lagos
Job description
The channel Marketing Manager is expected to:
- Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
- Complete ownership of the Battle plan for categories in all key channels
- Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
- Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
- A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
- Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
- Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
- Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
- Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
- Champion the definition of gap-filling plans to close gaps between Forecast and Targets.
Requirements
- Minimum 8 -10 years of Trade/Channel Marketing, Sales and/or Consumer Marketing experience in complex companies in the FMCG world (preferably food).
- Experience in route-to-market way of selling with focus on Sales Driver execution at the point of purchase, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
- Strong analytic skills with high competence in Microsoft Excel
- Excellent interpersonal skills
- Excellent written and oral communication skills
- Must comfortably interface with all levels of staff
- Ability to work under pressure and work with little or no supervision
- Excellent logical / proactivity / lateral thinking
- Team management,
- Spirit of initiative and creativity, analytical and synthetical mind
- Aligned with GB Foods Purpose and Values.
Deadline: Not Stated
How to Apply: Interested applicants should use the links below to apply: