Media Manager, Reserve At Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry with over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Media Manager, Reserve

Location: Ikeja, Lagos
Employment Type: Full-time

Purpose of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives.
• This includes overseeing the creation of engaging content that is fit for platform/media channels, consistently executing OTIF, and fully funding media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation
• This role will be responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency.
• The role will serve as a holistic media expert responsible for delivering world-class data-driven media strategy and plans for our brands that are activated brilliantly working seamlessly with the category brand teams.
• The purpose of this role is to ensure that all the brands have brilliant media plans with digital programs, including e-commerce, as a core element.
• The role will also select and work with all our content creation, digital, and media agency partners to ensure we can get the most out of them and that we are doing rigorous performance measurements to deliver optimal media effectiveness.

Top Accountabilities
Media Buying and Implementation:

• Develop and execute innovative, future-fit, and efficient word class media plans in line with MBP objectives, and ensure OTIF plan approvals and LPOs to guarantee consistent brand building.
• Evaluate media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options.  Work with the Agency to make sure scenarios take into account media best practices.
• Provide ongoing recommendations on optimization of media plans to account for changes throughout the year (e.g., incremental A&P, budget cuts, initiative changes, media landscape shifts) leveraging Diageo tools where applicable.
• Facilitate connections to E-Commerce and delivery of a more holistic ecosystem across all connection touchpoints.
• Help drive a performance marketing mindset and culture when it comes to media optimization to drive marketing effectiveness to ensure delivery of ROI on A&P spending by identifying vehicles to drive this.

Media Innovation:

• Seek out data-driven and/or technology opportunities to connect with consumers in a meaningful way.
• Manage partnerships with external vendors that deliver on media innovation.

Agency Management & Partnerships:

• Oversee the performance of the media agency of record to ensure they are delivering on value, performance, and effectiveness.
• Key liaison between the media agency (local, regional ad global) and brand teams, ensuring the agency is delivering on key tasks in a timely and effective manner.
• Represent EABL at the Regional Media Hub and Global Media Hub and provide input to decisions that affect the markets.

Qualifications, Experience, and Leadership

• Bachelor’s Degree in Business, Marketing, or a related field.
• 5 years experience in media strategy and planning of media on a portfolio client within a marketing/agency environment.
• Expert knowledge of performance advertising, media strategy, and consumer research.
• A passionate media expert who has a deep understanding of the media landscape within a CPG business model and the P&L levers that drive growth.
• Have a deep understanding of consumer behavior across all media channels and an eye on the future to ensure Diageo is always at the forefront of change.
• Proven ability to craft media planning strategies and activations that have delivered YoY growth
• Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, etc) understanding the roles each plays within the consumer journey.
• An analytical mindset understands continuous testing and improvement based on details and data. Able to transform them into a media plan and performance such as A/B tests and optimization.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
CLICK HERE TO APPLY