Product Marketing Manager at Assets Microfinance Bank

Assets Microfinance Bank is a tier-1 microfinance bank that offers accessible, dependable, and convenient financial services to people and companies in Nigeria. Assets MFB provides value-based banking to Nigerians by providing superior value for all of our stakeholders using the most effective and sustainable technology, adhering to the greatest professional and ethical standards, and establishing an enduring transparent institution.

Title: Product Marketing Manager

Location: Nigeria

Employment Type: Full-time

Job Summary

• The product marketing manager is responsible for presenting our products in ways that will strengthen our brand and boost sales.
• The goal will be to develop and implement the most profitable plans to position and promote our products.
• The PMM will liaise between the product and audiences, including sales, marketing, customers, and prospects through different marketing channels as identified and approved for the purpose.

Key Responsibilities

• Develop and execute best-in-class go-to-market strategies and campaigns to support new product launches and drive growth for the business
• Create and manage marketing budgets, plans and strategies.
• Follow and analyze market trends to position products.
• Work with various teams (design, content, acquisition, product, sales) to implement strategies across all marketing channels.
• Researching the market to learn the competitive environment.
• Working with the marketing team to create materials that highlight product features and benefits.
• Working with product management to define goals and metrics for the product launch.
• Build relationships with 3rd parties to maximize marketing opportunities.
• Manage and update the relevant sections of the organization’s website and social media pages, ensuring the quality and updated content
• Oversee the execution of targeted and effective email marketing campaigns, using triggers and automation.
• Support brand and community manager to ensure audience and engagement growth on social media in line with KPIs.
• Oversee the creation of offline collateral, including brochures and flyers, from copy through to distribution.
• Research, oversee and evaluate direct marketing campaigns (offline and digital), including working with sales teams for follow up and campaign metric reporting.
• Perform monthly gathering of data to feed into reports evaluating marketing campaigns and optimizing effectiveness.
• Shortening the sales cycle, cutting down on customer returns and trials that don’t convert, and successful expansion into new target markets.
• Develop product messaging that differentiates new products and services from others in the market

Requirements

• Bachelor’s Degree in Marketing, Business, Advertising, Communication or related field.
• A minimum of 4 years experience in branding, corporate communications, advertising, digital/social media marketing or media buying.
• Proven experience in managing a brand (Knowledge in the financial sector would be an added advantage).
• Must have solid understanding of consumer insights and needs.
• Excellent interpersonal, verbal and written communication skills. Responsibilities
• Plan Strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
• Launch and oversee advertising and media planning.

Deadline: Not Specified.

How to Apply: Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.