Senior SEO Analyst at Ekfrazo Technologies Private Limited

Role Description

• This is a full-time hybrid role for a Senior SEO Analyst at Ekfrazo Technologies Private Limited. The Senior SEO Analyst will be responsible for keyword research, link building, on-page SEO, web analytics, and marketing strategies. This role is based in Lagos, with flexibility for some remote work.

Qualifications

• Keyword Research: Identifying the words and phrases potential customers use in search engines and optimizing website content around them.
• On-page Optimization: Improving the content, structure, and HTML code (like meta tags, headers, and images) of web pages to make them more search engine friendly.
• Technical SEO: Ensuring the website is optimized for crawling and indexing by search engines. This includes site speed, mobile-friendliness, security (HTTPS), and creating a proper site architecture.
• Content Creation: Developing high-quality, relevant, and engaging content that answers user queries and attracts backlinks from other sites.
• Local SEO: Optimizing a website’s online presence for local search queries to help local customers find services or products.
• User Experience (UX): Ensuring that the website is easy to navigate, loads quickly, and provides a good user experience to encourage longer visits and conversions.
• Schema Markup: Adding structured data to your website’s code to help search engines better understand your content and display rich snippets like ratings, event details, FAQs, and product information in search results.
• Analytics & Reporting: Regularly monitoring website performance using tools like Google Analytics to measure traffic, user behavior, and the effectiveness of SEO strategies, and making adjustments accordingly.