Company Info
Large organization
200 + Employees
UAC Foods Limited is a joint venture between UAC of Nigeria plc. (a prominent indigenous conglomerate in Nigeria) and Tiger Brands Limited (a leading food giant in South Africa).
UAC Foods Limited is a joint venture between UAC of Nigeria plc. (a prominent indigenous conglomerate in Nigeria) and Tiger Brands Limited (a leading food giant in South Africa). The company is dedicated to producing high-quality goods and leading brands in the snack, dairy, and beverage categories.
Title: Brand Manager
Location: Lagos
ROLE PURPOSE
- Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume, profitability, and consumer satisfaction
JOB DESCRIPTION
Leadership Brand and Planning
- Drives delivery of brand profitability and growth in line with business objectives
- Leads, manages, and grows profitability of assigned brand
- Drives and create competitive gaps through business efficiency improvements at every step of the value chain.
- Makes business decisions for the brand through a strong understanding of key issues and trends
- Oversee the marketing lifecycle of our products from research and development through sales.
- Leads and manages the business planning process with different stakeholders.
- Ensures that brand plans are executed on time and flawlessly by defining WHO, WHAT, WHEN, WHERE
- Design marketing strategies to maintain, improve and bring awareness to the wider value and reputation of the UFL brand and its products over time.
- Set challenging team goals and clear standards for success and give direct actionable feedback
- Leads creative development to motivate the target audience to “take action”
- Engages with multi-disciplinary teams (including sales, finance, supply chain, trade marketing, operations) to develop top brand strategies
Customer Delight & Relationship management
- Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding.
- Ensures that branding is consistent across advertising and campaigns; making sure that the brand remains recognizable, up to date and exciting to consumers
- Delights target consumers, build brand portfolios, and generate strong brand building results.
- Ensures that all brand activities are aligned with the brand essence and vision.
- Ensures that our communication team is integrated and that all our partners are aligned.
- Translates brand elements into plans and go-to-market strategies.
- Manages all activities related to the brand, act as the key sources of information within the organization on the brand and on competitive products.
Customer Engagement
- Provides strategic direction/input for development of channel, customer, and field sales strategies in line with business requirements
- Constantly challenges the sales organization to ensure its results and effectiveness.
- Engages and partners with outside stakeholders to maximize UFL’s contribution to society
EXPERIENCE & SKILLS
- BSc or HND in relevant disciplines with NYSC Certificate. MBA is an added advantage
- Minimum of 5 years of experience in marketing role with involvement in a broad commercial function
- An innovative, skillful, and self-motivated team player with good analytical and statistical skills
- Experience in leading cross-functional teams
- Excellent project management and business operations skills
- Professional Accreditation: Any applicable to relevant professional bodies e.g. CIM
Deadline: Not Stated
How to Apply: Interested applicants should Click Here to apply online.