Vacancies at Wakanow

Job Profile

• Oversee all marketing operations of the company as well as develop and implement Marketing and Brand strategies.

Job Description

• Bring vision and marketing mindset that inspires the confidence and collaboration of the Brand and Marketing team members
• Participate in the development of short-term and long-range plans and budgets based upon broad organization goals and objectives.
• Understand the distinct products, market variances, geographical location etc and align strategies
• Set the positioning, marketing tone and creative direction to build Wakanow’s brand
• Identify, capture and capitalize on Wakanow’s key strengths, differentiators, and value propositions
• Develop a plan of action that deploys appropriate marketing tactics to create and leverage opportunities, motivate prospective clients and generate new business
• Build a creative, cost-effective plan to increase brand awareness with the right prospect, influencer and client audiences in each market
• Draw upon a strategic mix of cost-effective options to create a regular rhythm of compelling, clear, consistent content and authentic communication with all target audiences across website, social media, traditional media, event, collateral, and sales proposal platforms
• Collaboratively develop a thought leadership and strategic relations plan that leverages Wakanow’s unique value propositions to create real and perceived value for clients, prospects, influencers and media outlets
• Define and track progress against success metrics for marketing and business development programs
• Formulate and implement business plans, tactics and strategies to capitalize on business growth opportunities.
• Provide efficient, effective operations to meet short-term objectives and ensure long term growth and success
• Shape sales process and marketing initiatives with well-defined target markets, appropriate segmentation and specific target profiles
• Introduce and lead firm-wide adoption of a disciplined approach to managing the sales pipeline and client cultivation processes, working with associates to understand the various stages, needs/desires at each stage, and how to help move a prospect along their decision-making journey
• Secure brand loyalty and trust by seeking and consistently delivering on the company’s brand promise and experience

Requirements

• Strategic Planning & Management
• Business Development
• Commercial Awareness
• Client management
• Marketing Analysis
• Leadership skills
• Good oral and written communication skills
• Strong influencing skills
• Relationship management

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• Manage and execute day to day campaigns (Search, Display, Remarketing, etc.), maintaining budgets and recommending optimizations
• Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance
• Perform daily PPC related activities (e.g., keyword analysis and management, bidding strategies and quality score insurance, campaigns set up and ongoing optimization, A/B testing, and KPI analysis) to improve search visibility.
• Effectively manage campaign budget spend by implementing relevant bidding Strategies, Audience optimization, creative type suggestion, keeping track of budget pacing, and making sure ROAS in line with KPIs
• Provide recommendations and execute strategies for new keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with quarterly goals.
• Generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and individual campaign tracking.
• Daily use of reporting, analytics, and trend tools
• Keep pace with PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and key areas of importance in accordance with company goals.
• Work with the design team to develop and optimize campaign-specific creative and level up key creative rules by platform
• Develop strong working relationships with the Google Account Manager and other vendors to stay up to date on new ad offerings and test opportunities

Requirements

• Experience using tools such as Google AdWords.
• Good understanding of how PPC fits in to the wider area of digital marketing
• knowledge of Microsoft Excel and data manipulation

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Purpose of Job:

• The Data Analyst is responsible for identifying business trends and changes through advanced Big Data Analytics and using a variety of techniques to interpret results from multiple data sources through statistical analysis, data aggregation, and data mining.

Responsibilities

• Undertaking data collection, pre-processing and analysis
• Building models to address business problems
• Presenting information using data visualization techniques
• Identify valuable data sources and automate collection processes
• Undertake pre-processing of structured and unstructured data
• Analyse large amounts of information to discover trends and patterns
• Build predictive models and machine-learning algorithms
• Combine models through ensemble modelling
• Present information using data visualization techniques
• Propose solutions and strategies to business challenges
• Responsible for cleansing of large unstructured data and enabling analytical capability in order to query the data and address various business needs.

Requirements

KEY PERFORMANCE AREAS:

Education/ Professional Qualification:

• Bachelors’ degree or minimum relevant degree
• Masters degree in a relevant field is an added advantage

Experience:

• Minimum of 5 years experience

KEY SKILLS & COMPETENCIES REQUIREMENTS:

Functional/ Technical:

• Knowledge of R, SQL and Python; familiarity with Scala, Java or C++ is an asset
• Knowledge of Google Functions, Google Big Query, Google Cloud Storage, Stitch Data.
• Understanding of machine-learning and operations research
• Experience using business intelligence tools (e.g. Tableau) and data frameworks (e.g. Hadoop)
• Strong math skills (e.g. statistics, algebra)

Deadline: Not Stated

How to Apply: Interested should use the links below to apply: