Company Info
Large organization
Wakanow is Africa's premier full-service internet travel agency. Wakanow understands that everyone prefers simple and inexpensive travel services, so we offer a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty programme, and much more.
200 + Employees
Wakanow is Africa’s premier full-service internet travel agency. Wakanow understands that everyone prefers simple and inexpensive travel services, so we offer a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty programme, and much more.
1). Director of Marketing
Location: Lagos
Employment Type: Full time
Job Objectives
- To lead and innovate Wakanow Nigeriaʼs marketing efforts, focusing on driving brand growth and customer engagement through strategic marketing initiatives, with a strong emphasis on digital and online marketing strategies.
Job Description
Strategic Marketing Leadership:
- Formulate and implement short-term and long-term marketing strategies to achieve business objectives.
- Collaborate with senior management to integrate marketing strategies with the companyʼs overall vision and goals.
- Analyze market trends to identify new opportunities and challenges.
Brand Management:
- Oversee the creation and execution of effective brand strategies and campaigns.
- Ensure the brand message is strong and consistent across all channels and marketing efforts.
- Monitor market trends, research consumer markets, and competitorsʼ activities.
Digital Marketing:
- Spearhead all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
- Manage online brand and product campaigns to achieve pre-communicated goals and objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Market Research and Analysis:
- Conduct comprehensive market research to gather insights on customer preferences, market conditions, and competitor strategies.
- Utilize analytics tools to track campaign success and market trends.
- Provide actionable insights based on analytics to guide marketing strategies.
Customer Engagement:
- Develop and implement innovative marketing campaigns to attract and retain.
Requirements
- Candidates should possess relevant qualifications with 5+ years relevant work experience.
Application Closing Date
Not Specified.
===
===
2). Group Marketing Strategist, Product GTM & Operations
Location: Lagos
Employment Type: Full time
Job Objectives
- To align strategically and enhance Wakanowʼs global marketing initiatives, focusing on the integration and implementation of comprehensive marketing strategies across various regions.
- This role involves spearheading product go-to-market (GTM) strategies and optimizing overall marketing operations.
- The position calls for close collaboration with the Senior Vice President of Global Marketing and other regional marketing directors, ensuring unified and effective marketing efforts that drive growth and reinforce the companyʼs market position.
Job Description
Marketing Strategy Development:
- Collaborate with the SVP of Global Marketing to build and refine overarching marketing strategies
- Ensure alignment of regional marketing strategies with global objectives.
- Analyze market trends and adapt strategies to evolving business needs.
Product GTM and Launch Oversight:
- Lead the planning and execution of GTM strategies for new products.
- Coordinate with product development and regional marketing teams for synchronized product launches.
- Monitor and report on the effectiveness of product launch strategies
Marketing Operations Management:
- Streamline marketing processes and operations across regions.
- Implement best practices in marketing operations to enhance efficiency.
- Oversee the integration of technology and tools in marketing activities.
Cross-Functional Collaboration:
- Facilitate collaboration between marketing, sales, product development, and customer service teams.
- Ensure cohesive execution of marketing campaigns across all regions.
- Build and maintain strong relationships with internal and external stakeholders.
Strategic Leadership and Advisory:
- Act as a strategic advisor to the SVP of Global Marketing.
- Provide insights and recommendations on marketing strategy and operations.
- Stay abreast of industry trends and competitor activities to inform strategic decisions.
Team Development and Management:
- Mentor and guide marketing teams across regions.
- Foster a culture of innovation, collaboration, and continuous improvement.
- Lead by example in strategic thinking and operational excellence.
Requirements
- Candidates should possess relevant qualifications with 5+ years relevant work experience.
- Expertise in marketing strategy development and operations.
- Expertise in project and program management.
- Excellent skill in developing decks, documentation and delivering presentations.
- Strong leadership and team management skills.
- Proficient in analytics, and market research.
- Exceptional communication, collaboration, and project management abilities.
Application Closing Date
Not Specified.
===
===
3). Growth and Expansion Manager
Location: Lagos
Employment Type: Full-time
Job Objectives
- The Growth and Expansion Manager at Wakanow will play a crucial role in driving the company’s growth initiatives across diverse markets.
- Reporting directly to the Vice President of Growth, Integrations, Partnerships, and Expansion, this position requires a strategic thinker with a strong analytical mindset, project management skills, and effective communication abilities.
Job Description
Performance Analysis:
- Conduct in-depth analysis of country performance across various channels, products, customer segments, and travel routes.
- Identify growth opportunities and recommend strategies to optimize performance metrics.
Project Management:
- Undertake project management for various initiatives, ensuring timely and successful implementation.
- Collaborate with cross-functional teams to coordinate and execute projects effectively.
Stakeholder Communication:
- Communicate progress, milestones, and insights to key stakeholders within and outside the organization.
- Collaborate with internal teams and external partners to align growth strategies.
Market Research and Expansion Strategies:
- Conduct market research to identify new opportunities for expansion in existing and new markets.
- Develop and implement strategies to enter new markets and enhance the company’s presence.
Collaboration and Partnerships:
- Work closely with the partnerships team to identify and establish strategic alliances.
- Collaborate with key stakeholders to foster relationships that contribute to business growth.
Requirements
- Bachelor’s Degree in Business, Marketing, Engineering or a related field. MBA is a plus.
- Proven experience in growth and expansion roles within the travel industry.
- Strong analytical skills and the ability to derive actionable insights from data.
- Excellent project management capabilities, with a track record of successful project delivery.
- Effective communication and interpersonal skills, with the ability to collaborate across teams and cultures.
- Knowledge of the EMEA travel market is a significant advantage.
Deadline: Not Specified.
How to Apply: Interested and qualified candidates should use the links below to apply: