Digital Marketing Intern at African Things

African Things is a visionary company committed to challenging the negative perception often associated with African manufacturing. Our mission is to serve as a symbol of high-quality production while empowering Africans. We strive to redefine the narrative by showcasing the excellence and craftsmanship of African-made products. As part of our growth strategy, we are expanding our presence as an online marketplace, connecting customers to a wide range of locally manufactured African goods from across the continent. Throughout our journey, we have had the privilege of serving esteemed clients such as The Chartered Institute of Bankers of Nigeria, African Capital Alliance, Digital Jewels, and Google. Since our establishment in 2013, we have successfully catered to both local and international wholesale customers, driving economic empowerment through our products and services.

Title: Digital Marketing Intern

Location: Lekki, Lagos

Employment Type: Internship

Job Description

• We are seeking a highly skilled and passionate Digital Marketing Intern to join our team.
• As a Digital Marketing Intern, you will play a key role in developing and implementing effective digital marketing strategies to drive brand awareness, engage our target audience, and increase online visibility.
• You will utilize your expertise in various digital marketing channels and tactics to achieve measurable results.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with our business goals and target audience.
• Conduct market research and analyze industry trends to identify customer needs, preferences, and opportunities for growth.
• Manage and optimize our website, ensuring it is user-friendly, SEO-optimized, and regularly updated with compelling content.
• Create and manage engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.
• Plan and implement social media strategies to increase brand awareness, engage with the target audience, and drive traffic to our website.
• Build and manage email marketing campaigns to nurture leads, promote products or services, and drive conversions.
• Manage search engine marketing (SEM) campaigns, including PPC advertising, keyword targeting, ad copywriting, and bid management.
• Optimize website content and structure for improved organic search rankings through search engine optimization (SEO) techniques.
• Monitor and analyze key performance indicators (KPIs) and metrics to evaluate the success of digital marketing efforts.
• Generate regular reports to track campaign performance, identify areas for improvement, and provide actionable insights to stakeholders.
• Conduct A/B testing and analyze user behavior to optimize conversion rates and improve user experience.
• Collaborate with cross-functional teams, including design, development, sales, and management, to align digital marketing efforts with overall business objectives.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of various digital marketing channels, tactics, and best practices.
• Proficient in using digital marketing tools, platforms, and analytics software.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop engaging content and campaigns.
• Analytical mindset with a data-driven approach to decision making.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Up-to-date with the latest industry trends, technologies, and innovations in digital marketing.

Deadline: Not Specified.

How to Apply: Interested and qualified candidates should send their Resume, Cover Letters and any relevant Portfolio or work samples to: [email protected] using “Application: Digital Marketing Intern – African Things” as the subject of the email.

Note: If you are passionate about African culture and have the skills and experience required for this position, we would love to hear from you.