Web Developer, Publisher, App & SEO Specialist at First Bank of Nigeria Limited (FirstBank)

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial institution in terms of total assets and gross earnings. With over 10 million customer accounts, FirstBank operates over 750 branches that offer a full range of retail and business financial services. The Bank has a global presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra Leone, and FBNBank Senegal, as well as Representative Offices in Johannesburg, Beijing, and Abu Dhabi.

Title: Web Developer, Publisher, App & SEO Specialist

Job Identification: 881

Location: Lagos

Job Schedule: Full time

Job Description

• Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines.
• Perform routine troubleshooting of the website and resolve identified issues.
• Conduct routine test on website content to ensure clear display and fast page loading times.
• Work on Mobile / App / SEO requests to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
• Advise and implement necessary website security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels.
• Resolve reported content issues.
• Resolve all issues identified from Crawling Information tool and fix all broken links.
• Upload and remove digital content on website as required.
• Maintain and manage webmaster software.
• Identify and recommend improvement opportunities for FirstBank’s website.
• Regular site audits and vulnerability checks.
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Work with agencies to execute and optimize paid search campaigns.
• Support in campaign planning.
• Perform A/B test for landing pages, messaging and multiple user experiences.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements
Educational Qualifications:

• Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline.
• Digital Marketing certification will be an added advantage.

Experience:

• 3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage.
• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.

Mastery:

• Java Script Specialist, Cascading Style Sheet (CSS), Hypertext Markup Language (HTML).

Certification:

• Advertising Practitioners Council of Nigeria (APCON), National Institute of Marketing Nigeria (NIMN), Digital Marketing, Nigerian Institute of Management (NIM), Chartered Institute of Marketing (CIM), Nigerian Institute of Public Relations (NIPR), Certified Internet Webmaster (CIW).

Tools Required:

• Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring / analysis, influencer marketing, brand & event monitoring and market research), SEM Rush, Canva, SnapSeed, Poster Maker, Knowledge in Structured Query Language (SQL), Infographics, Search engine and email marketing. Any or more of the above will be an added advantage.

Deadline: 21st April, 2024; 15:12

How to Apply: Interested and qualified candidates should Click Here to apply online